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Disney Bans Junk Food Ads – A Parent's Dream Come True?

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Monday, June 11, 2012   

WASHINGTON - The announcement by the Walt Disney company that it will ban junk-food advertising during its children's programs on television, radio and websites is being hailed by First Lady Michelle Obama, who campaigns against obesity and unhealthy food. But do voluntary initiatives by corporations go far enough?

Makani Themba, who directs the group Communities Creating Healthy Environments, welcomes the move by Disney but retains some skepticism.

"Disney did not say they were going to stop marketing to kids, but they said they were going to stop marketing junk food to kids. I think that there are still some things to watch and to monitor about - What does that mean? And what kinds of food? And how do we even understand what are healthy foods? - because I think there's a lot of debate about that."

She says the Disney junk-food ban underscores the enormous power of media.

"The most important thing about this is that Disney is admitting what communities have known forever, and that is: Junk-food marketing is bad for kids, it's unhealthy and companies should stop it."

Other broadcasters, including Cartoon Network and Nickelodeon, restrict the marketing use of their characters to foods that meet specific nutritional guidelines. Nickelodeon uses standards developed by the food industry. Disney says its standards will follow federal recommendations for levels of sugar, sodium and calories.

The Disney junk-food advertising ban goes into effect in 2015.


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