skip to main content
skip to newscasts

Tuesday, April 23, 2024

Public News Service Logo
facebook instagram linkedin reddit youtube twitter
view newscast page
play newscast audioPlay

Biden administration moves to protect Alaska wilderness; opening statements and first witness in NY trial; SCOTUS hears Starbucks case, with implications for unions on the line; rural North Carolina town gets pathway to home ownership.

view newscast page
play newscast audioPlay

The Supreme Court weighs cities ability to manage a growing homelessness crisis, anti-Israeli protests spread to college campuses nationwide, and more states consider legislation to ban firearms at voting sites and ballot drop boxes.

view newscast page
play newscast audioPlay

Wyoming needs more educators who can teach kids trade skills, a proposal to open 40-thousand acres of an Ohio forest to fracking has environmental advocates alarmed and rural communities lure bicyclists with state-of-the-art bike trail systems.

Nevada Considers Marketing to India's Emerging Middle Class

play audio
Play

Tuesday, June 24, 2014   

CARSON CITY, Nev. - It appears Nevada may be stepping up promotional efforts in India, with hopes it will pay big dividends in tourism spending, as it did when the state began to advertise in China.

Lieutenant Governor Brian Krolicki, who chairs the state's tourism commission, says the commission is interested in promoting the Silver State to India's emerging middle class. It's a demographic he says is measured in hundreds of millions of people who have the means to travel internationally.

"We see a profound opportunity in advertising Nevada tourism in India, and actually have for some time," says Krolicki. "But now we're taking more concerted actions to explore further investment for Nevada in India."

With India and China both boasting populations of over one billion, and surging economies in both nations, Krolicki says the next step is to decide on the best methods of promoting Nevada. He says his office is preparing a request for a yet-to-be-determined amount of funding from the Legislature.

Krolicki adds Nevada's marketing in China, which started a decade ago, has led to a major increase in tourism to Las Vegas.

"From a volume standpoint, we know the numbers of Chinese visitors to the United States with visas has gone from the low six figures 10 years ago to perhaps 1.7 million visitors last year, so the growth is exponential."

Krolicki says the commission's marketing efforts in India would complement the promotional work already being done by the Las Vegas Convention and Visitors Authority. Given their growing economies and huge populations, Krolicki predicts India and China could be huge tourism markets for Nevada for decades to come.


get more stories like this via email

more stories
Several Mississippi correctional facilities offer both short-term (12 weeks) and long-term (six months) alcohol and drug programs with individual and group counseling for treating alcohol and drug addictions. (Wesley JvR/peopleimages.com)

Social Issues

play sound

Mississippi prisons often lack resources to treat people who are incarcerated with substance-use disorders adequately but a nonprofit organization is …


Social Issues

play sound

April is Second Chance Month and many Nebraskans are celebrating passage of a bipartisan voting rights restoration bill and its focus on second chance…

Health and Wellness

play sound

New Mexico saw record enrollment numbers for the Affordable Care Act this year and is now setting its sights on lowering out-of-pocket costs - those n…


Migrants are put on buses from Texas to other states, often without knowing where they are going. (afishman64/Adobe Stock)

Social Issues

play sound

The future of Senate Bill 4 is still tangled in court challenges. It's the Texas law that would allow police to arrest people for illegally crossing …

Social Issues

play sound

Residents in a rural North Carolina town grappling with economic challenges are getting a pathway to homeownership. In Enfield, the average annual …

Social Issues

play sound

A new poll finds a near 20-year low in the number of voters who say they have a high interest in the 2024 election, with a majority saying they hold …

Social Issues

play sound

A case before the U.S. Supreme Court could have implications for the country's growing labor movement. Justices will hear oral arguments in Starbucks …

 

Phone: 303.448.9105 Toll Free: 888.891.9416 Fax: 208.247.1830 Your trusted member- and audience-supported news source since 1996 Copyright © 2021