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Biden administration moves to protect Alaska wilderness; opening statements and first witness in NY trial; SCOTUS hears Starbucks case, with implications for unions on the line; rural North Carolina town gets pathway to home ownership.

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The Supreme Court weighs cities ability to manage a growing homelessness crisis, anti-Israeli protests spread to college campuses nationwide, and more states consider legislation to ban firearms at voting sites and ballot drop boxes.

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Wyoming needs more educators who can teach kids trade skills, a proposal to open 40-thousand acres of an Ohio forest to fracking has environmental advocates alarmed and rural communities lure bicyclists with state-of-the-art bike trail systems.

Colorado Companies Find Social Responsibility Good Business Model

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Friday, September 26, 2014   

BOULDER, Col. - Today it may not be enough to make a good product and practice a solid business strategy - consumers want their companies to be good for people and the planet, too. A Nielsen survey found 55 percent of consumers are willing to pay more for products and services from companies committed to social responsibility. Kevin Paul Scott, owner of the brand consulting firm ADDO Worldwide, explains there are demographic considerations, too.

"Especially as you look at a younger audience, the millennial age group, they are choosing companies to do business with the way that previous generations chose charities," Scott says.

There are ways you can judge a company on its corporate "citizenship." Among them, look to see if it is certified as a 'B Corp," or http://www.bcorporation.net That's a designation that assures consumers that a company maintains corporate accountability. There are 450 certified Benefit Corporations in the world, including 45 in Colorado. Boulder is home to B Lab Colorado, a new office dedicated to growing the community of B Corps in this state.

In the past, Scott says, showing loyalty to a company had to do with demonstrating who we are, but now an increasing number of consumers want to share what they're about.

"Now, it's not just a status symbol, but by wearing this brand, or doing business with this company, I'm telling other people what I value," says Scott.

Last year Colorado passed a law creating public benefits corporations that can pursue other priorities without the risk of being sued by their investors.


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