LINCOLN, Neb. – Big tobacco is coming clean about the dangers of smoking, and Nebraska health advocates are celebrating.

The tobacco industry began running corrective advertisements on Sunday as a result of a 2006 judgment for lying about the negative effects of smoking, and for marketing its products to children.

Brian Ortner, director of communications for the American Cancer Society in Nebraska, says the ads will clearly state that the industry designed its products to be more addictive while knowing there were deadly health effects.

"Having this come out is definitely a win,” he states. “And it's a big statement, too, because it's showing that tobacco is a major contributor to cancer.

“Now, the big tobacco companies are putting the words out there that, 'Yes, we do understand that does happen now with our product.'"

The lawsuit began in 1999, and Ortner says it's taken years of stalling and appeals since the 2006 ruling for the tobacco industry to finally correct the public record.

Some anti-tobacco groups are concerned that, because the ads are only in newspapers and on television, young people, who typically consume media online and whom big tobacco is said to target as the next generation of smokers, won't hear the message.

Nebraska’s adult smoking rate of 17 percent is higher than the national average, and it's estimated that more than 2,500 deaths in the state are attributed to smoking each year.

Ortner says the American Cancer Society's Cancer Action Network will continue its efforts to reduce tobacco use.

"You look at the successes in the last few years with smoke-free workplaces, and many other things even here in Nebraska that have happened,” he states. “Different establishments that are now smoke-free. University campuses that are smoke-free.

“Those are all efforts that ACS-CAN has been a part of on a state and national level to bring into play."

According to federal data, tobacco use is the number one cause of preventable death and disease, claiming the lives of more than 480,000 Americans each year.

The American Cancer Society was among the public health groups that reached the settlement last month with the tobacco companies and the U.S. Department of Justice.





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Nearly one million Ohioans have been diagnosed with diabetes, but the cost of insulin continues to be a barrier for people needing the medication.

Policy Matters Ohio Budget, Health and Child Care Researcher Kathryn Poe said the cost of insulin can reach hundreds of dollars - but with insurance the range is on average $50 to $80, not including the cost of supplies.

Poe said the increasing cost of the medication, especially over the past decade, has been driven by the three pharmaceutical companies that control the market: Eli Lilly, Novo Nordisk and Sanofi.

"We have a situation where only three companies are able to control basically the global supply of insulin," said Poe. "And in the United States, where there aren't proper checks and balances to regulate these companies, that means that there are unaffordable costs."

Researchers from Yale University found that among people who use insulin, nearly 1.2 million were financially burdened by their health-care spending over the course of a year.

A bipartisan bill filed earlier this year by state House lawmakers would cap out-of-pocket costs for insulin.

Poe says if passed, Ohio would follow other states that have passed insulin-affordability legislation that caps the cost of copays at around $35 for people with insurance.

"The one that's currently introduced in the Legislature, HB 384, actually caps the cost of supplies as well," said Poe, "which is really, really important."

While the Inflation Reduction Act capped out-of-pocket insulin costs for Medicare beneficiaries, Poe points out that more than 70% of adults nationwide who reported rationing insulin don't qualify.

It's estimated one in five adults younger than 65 limit their use of the medication because of cost.

"The high cost of the actual drug combined with the high cost of supplies has really made this crisis something that definitely kills people," said Poe. "People have lost their lives over this crisis."

But she added that for those with prescriptions who can afford it, they do have access to an emergency supply if they can't get to a doctor in time to refill.

In 2022, Gov. Mike DeWine signed a bill into law that allows patients to receive up to three emergency refills of life-saving medication within a year without a prescription.

Failing to dispense the drug could result in harm to their health.

This story was produced in association with Media in the Public Interest and funded in part by the George Gund Foundation.




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Gov. Glenn Youngkin has vetoed legislation making prescription drugs more affordable. The bill would have created an independent body to evaluate drug prices and determine if increases are reasonable.

Surveys show the issue has support across party lines in the state.

Jared Calfee, state advocacy director for AARP Virginia, is disappointed the bill was vetoed. He said people are taking drastic action to afford their medicine.

"They are struggling to afford their medication," Calfee observed. "They're skipping doses or cutting pills in half, and rationing things like that to stretch out their medicine as long as they can. Those people were really looking for something to get done and now, now that's not going to happen this year."

The General Assembly has the power to override the veto, but not necessarily the votes. The biggest opposition to the bill was from pharmaceutical companies, which said it would hinder research and development. A 2022 report found Stelara, used to reduce inflammation in conditions such as Crohn's disease and ulcerative colitis, is the most expensive drug in the state, costing almost $23,000 per dose.

Calfee is confident the General Assembly will take up the bill again next year and feels it has enough momentum to get through both chambers. Now it depends on swaying Youngkin. Calfee argued drug companies cannot keep charging high prices.

"There's no not laughable way for them to justify some of these drug prices and what they're charging for medications, and just the way that they have increased prices year over year," Calfee contended. "Patients who need these drugs to survive are just going to be stuck paying whatever they want to charge for them."

Currently, 11 states have some form of affordability review for prescription drugs, although similar legislation is being considered in several other states.

This week, groups fighting for health equity known as the Health4All campaign are asking the California Legislature to remove barriers to the "Covered C-A" health insurance marketplace based on immigration status.

Assembly Bill 4 and a budget action would pave the way.

Sen. Maria Elena Durazo, D-Los Angeles, said right now, 520,000 undocumented Californians who do not get insurance at work should have access to subsidized plans under Covered California.

"They're left uninsured simply because they earn too much to qualify for Medi-Cal, even if it's by only a few dollars," Durazo explained. "They are still in a position where they have to choose between the health care they need or putting food on the table, or paying rent."

State lawmakers have expanded Medi-Cal in stages over the past 10 years to cover all low-income undocumented people. However, a family of four on Medi-Cal can only earn just over $43,000 a year and undocumented families are currently excluded from Covered California under the Affordable Care Act.

Carlos Alarcón, health and public benefits policy analyst at the California Immigrant Policy Center, part of the Health4All campaign, argued it is important to set up an easy way to shop for coverage.

"We're asking the Legislature to invest in establishing a separate health care market exchange, where all Californians, regardless of their immigration status, would be able to safely shop and compare for health care plans," Alarcón outlined. "Maybe down the line, provide these folks with the affordability assistance that they would need."

The coalition is asking the Legislature for at least $15 million to build out the mirror marketplace. However, detractors are concerned about adding to California's budget shortfall. Advocates also gave public comment on Monday in a subcommittee of the Assembly considering health care budget issues.


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