Over 40 Million per Week Through 8,000 Media Outlets

Now offering "seamless delivery" via legacy, new and digital media, Nevada News Service content is used at the local and national level by print, radio, TV and online outlets, from local newspapers, community broadcasters and blogs to national networks like Huffington Post, Clear Channel (now known as News Talk Network), CBS, Sirius Satellite Radio and Native Network News. We distribute to 10s of thousands of media outlets and over 8,000 are regularly using our content, reaching individuals and thought-leaders seeking information and solutions.

Last year, Nevada News Service produced 135 stories, which aired a minimum of 3,457 times on 55 radio stations and used by 14 print/online outlets and 3 television stations for a total of 72 media outlets in Nevada and border states and 1,420 regionally/nationwide. An average of 18 media outlets broadcast or ran each story in their paper and/or on their web page.

About 1/3 of this content was picked up by national networks, like (formerly known as Clear Channel’s) News Talk Network, Sirius, CBS and Native News Network.

More on Social Media

Each story is Tweeted and shared through other social media channels, reposted on hundreds of websites and often included in our daily national news podcasts for mobile devices through iTunes, Stitcher and others, as well as our own public website.

This broad reach does not happen by accident, and it doesn't happen with PR.

Why Solution-Focused Journalism Matters (More Than Ever)

There is a 'new normal' as journalism reinvents itself. Gaining access to the dominant media is increasingly dependent on being able to relate to journalists in time-saving ways.

Often this expertise comes with a hefty price tag, and those with fewer resources have a harder time being heard and taken seriously in the public arena. In fact, annual spending in the U.S. on PR services (already at $4 billion) is expected to grow 55 percent (to $8.3 billion) from 2009 to 2013 (view the complete article here.)

The public officially owns the airwaves, but the companies that run them sell that airspace, and in general media outlets see any space under their control as "real estate" with financial value. Larger corporations and charitable institutions have the resources to underwrite content in return for branding and advertising. Public broadcasting allows small donors to vote for the specific programs they like. Our model allows anyone to fund, or help fund, independent reporting on any issue.

This is a new model that allows anyone or any organization to be a philanthropist. Our content has to be extremely useful for other outlets to give up their "real estate" for it. Otherwise, you can see below how much they charge for advertising. (There is no way to compare news to advertising, but we don't have any other models to compare to help show the value of our work.)

  • a 1/6 page ad in Las Vegas Sun can run $1,810
  • a 30 second radio ad on KNUU-AM can be as much as $360
  • booking a 30 second spot on KLAS-TV (CBS) costs at least $700
  • the average minimum for an Audio News Release (ANR) is $2,000 to produce and distribute one radio actuality statewide
None of those buys guarantee a reader will flip to the page an ad is on, won't change the radio station when they go to commercial, or won't fast forward through the ads with their DVR.

Nevada News Service is an independent public-interest news service and what we do is not advertising or PR, but goes beyond anything that PR can regularly achieve. With news, we're providing a highly valuable product that other journalists and media outlets need. And, as new platforms are created, our content adapts easily and supports the rapidly changing news and information environment.

Overall, NNS is part of a network reaching over 24 million people weekly through over 8,000 other outlets.

Market Share Coverage in Nevada

Last year our stories got picked up by a significant share of radio stations in the top media markets of Nevada - the graph below illustrates the pickup in each market. We would love to get the same great coverage for issues you care about now!

Media Market Print
Online
Radio Television
Las Vegas NV 3 5 2
Reno NV 2 7 3
Non-Major Markets 10 39 1

The Issues We Cover

The graph below illustrates the coverage of funded issues from last year in Nevada. A well-rounded news service helps ensure the greatest media outlet pickup. Counter to what one might think, the more stories we send out, the more they are all picked up and redistributed.

Issue Number of Stories Media Pickup
Budget Policy & Priorities 9 140
Campaign Finance Reform/Money in Pol 2 39
Children's Issues 5 90
Climate Change/Air Quality 2 32
Consumer Issues 10 436
Criminal Justice 1 19
Disabilities 1 15
Education 8 118
Endangered Species & Wildlife 2 34
Energy Policy 3 41
Environment 18 249
Gun Violence Prevention 1 17
Health Issues 26 1,307
Housing/Homelessness 2 36
Human Rights/Racial Justice 2 53
Hunger/Food/Nutrition 5 85
Immigrant Issues 1 18
Juvenile Justice 1 20
Livable Wages/Working Families 8 158
Public Lands/Wilderness 17 303
Senior Issues 3 52
Social Justice 2 38
Sustainable Agriculture 3 75
Welfare Reform 1 16

If you don't see stories on topics you care deeply about...
that means the funds aren't there yet! Download a list of issues that your funding can help support today! Our "orphan issues" do not receive any funding at all - would you consider "adopting" coverage on what is most important to you?
Join the Nevada News Service now to make sure issues you care about are covered!