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IN Salvation Army chapters see donation decrease

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Monday, December 9, 2024   

Donations to charities are down this year, including to the Salvation Army. The longstanding organization acknowledges people are not giving their time or dollars this holiday season.

Many nonprofits depend on the generosity of donors to operate. But inflation is hampering those efforts as people are putting their money towards groceries and housing.

Samantha Hyde - Director of Communications for the Salvation Army Indiana Division - said money collected from November and December's red kettle donations funds programs and services for the full year, but they are feeling the pinch.

"Those people who would normally put money in the kettle, who would normally write a check, they might be holding their dollars a little bit closer than they normally would," said Hyde. "What we've seen are just not as many donations in the kettle, not as much money coming in through the mail."

The Salvation Army Indiana Division has 28 worship and service centers and thrift stores throughout the state. Salvationarmyindiana.org lists locations and different ways to help the organization.

Another issue the organization faces is the lack of volunteers, to ring a bell and greet people as they drop their dollars and coins in the signature bright red bucket.

Like many other nonprofits, the Salvation Army was affected during and after the pandemic. Some of their regular bellringers are generally older or retired and standing in the cold puts their health at risk.

Hyde said there is another urgent need.

"We still haven't seen those younger volunteers step up in the way that we really need them to," said Hyde. "People are willing to donate online or are willing to help out virtually. We're seeing fewer and fewer people willing to put a coat on and bundle up and go out there and stand in the cold and smile and say Merry Christmas to people."

A couple of hours are needed to stand at the entranceway of a local grocery or general merchandise store, and say hi to your neighbors as they come and go - and help raise a little money, said Hyde.

About 82% of donations to the Salvation Army go directly to program funding, to help people in need of housing, are facing food insecurity, or are combatting addiction.




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