By Jack McGovan for Sentient.
Broadcast version by Edwin J. Viera for New York News Connection reporting for the Solutions Journalism Network-Public News Service Collaboration

When Guherbar Gorgulu arrived to study at Erasmus University Rotterdam, she was surprised by the many plant-based options.

"In Turkey, you don't really have a lot of vegan options," she says, not to mention many people interested in talking about the impact of what they eat. "I really didn't have a community of people who also cared about animal rights and the environment."

That all changed when Gorgulu started attending weekly vegan cooking workshops hosted by the Erasmus Sustainability Hub - a student-led organization encouraging students to lead more sustainable lifestyles. Inspired to join the Hub as Food and Agriculture Manager, Gorgulu, along with her colleagues, have been active in fighting for climate action on campus. Initiatives include workshops, discussions and petitions to demand fully plant-based cafeterias.

The work seems to be paying off. In February, the university announced that they are aiming to make plant-based foods the norm on campus by 2030. The goal is part of the university's climate commitments; animal agriculture is responsible for around 20 percent of global emissions, and is also a leading cause of habitat loss.

Change is happening beyond Rotterdam. A dozen universities across the U.S. joined an incubator program this year to provide more plant-based foods on their campuses, and across the UK, student unions in Cambridge, Stirling, Birmingham and London voted in support of vegan menus this academic year. In 2021, universities across the entire city of Berlin went predominantly meat-free.

Rising Demand for Plant-Based Foods at Universities

It's no surprise to see rising plant-based initiatives on campus, says Emma Garnett, PhD, a researcher focusing on strategies for promoting more sustainable diets at the University of Oxford. "Students often form the backbone of many climate campaigns," she says. The Fridays for Future school strikes began in 2018, and many of those students are now at university.

In 2021, Nathan McGovern helped launch the Plant-Based Universities Campaign, which aims to push universities to serve 100 percent plant-based foods on campus.

McGovern is now a spokesperson for Animal Rising, previously Animal Rebellion UK, a group working on mobilizing student action on campuses.

"Our strategy is to pass motions through student unions," says McGovern, which become a mandate from the unions to the university itself. "This gives us a platform for negotiation." The four successful student union votes in the U.K. were part of this campaign - with the group eyeing 36 more universities for future efforts.

Garnett also highlights research which suggests that a big life change - such as moving to university - can an increased willingness to adopt green behaviors. Representatives from the student organization in Berlin, Studierendenwerk, attribute their decision to rising demand for vegan meals on campus. There, 16.5 percent of students identify as vegan, in comparison to an average of 1.6 percent across the rest of Germany.

Universities Hoping to Meet Climate Commitments

A growing number of universities are now committing to reduce their emissions by serving more plant-based foods on campus, says Edwina Hughes, Head of the Cool Food Pledge at the World Resources Institute (WRI).

Universities make up roughly a fifth of the 67 organizations who have taken the Cool Food Pledge run by WRI. The rest include hospitals, hotels and cities like New York, whose mayor has promised to reduce 30 percent of food-related emissions by the end of the decade.

Cities and schools that sign on must aim to reduce their food-related emissions by at least 25 percent by 2030 - a rate calculated by WRI to fall in line with Paris climate targets. The first 30 organizations who took the pledge have already successfully reduced their per-plate emissions by 21 percent, according to the organization's data.

The Cool Food Pledge team begins their work by looking at each organization's procurement data, and then calculating their carbon footprint. They measure this with the direct emissions of the food purchased, as well as the carbon opportunity cost - an amount based on how much carbon the land could store if it had been left alone as forest or other wild landscape.

What becomes clear, says Hughes, is that in order to drive down the climate impact of food, "it's really important to move away from climate impactful foods like ruminant meat and all animal based products towards plants."

Using Behavioral Science to Promote Plant-Based

Each organization also receives behavioral science recommendations to help them encourage diners to select plant-based options. Such small interventions - known as nudges - can be effective in university settings.

One meta-analysis spanning 21 years and 24 universities across different continents found that over two-thirds of nudges were successful in reducing meat consumption. The analysis also found that multiple complementary nudges were more effective than singular interventions. Nudges can take many forms - like adding more meal options, promotional messaging, pricing incentives, manipulating the layout of dining areas and changing the arrangement of food choices on menus.

Even in the classroom there are opportunities to promote plant-based eating. Economics students at a U.S. college reduced their meat consumption by roughly 10 percent over a three year period hearing a 50 minute informational campaign that talked about the environmental impacts of animal agriculture, combined with information on the health benefits of reducing meat consumption.

The intervention wasn't coercive, says Andrew Jalil, an associate professor in economics at Occidental College, Los Angeles, and lead author of the study. "It was just saying, here's what the scientific literature says, you do what you want to do."

Jalil highlights similar research in which students in a philosophy class were exposed to material arguing for vegetarianism. Based on student cafeteria purchases, this too translated to a reduction in meat consumption. With roughly half of all young people going to university, at least in the U.K., universities are an ideal institution for disseminating information to a range of people from different backgrounds.

Jalil points out there might be other factors influencing students to be more open to dietary shifts. They attend university to learn, they might be more concerned about the climate crisis due to their age and access to dining facilities removes any cooking barriers that might exist to trying out vegan foods.

Universities Still Face Challenges to Climate Action

Shifting what an entire university eats isn't easy. Many schools, Hughes says, are decentralized in the way they provide food, with different colleges offering their own menus. The logistics of reduction can be complicated.

What's more, Hughes adds, it would be naive not to think that "there are universities and faculties who are quite opposed to doing this kind of work because it comes into conflict with their ethos or with their research." Many universities, for example, have research centers focusing on livestock production.

Plus, as the Cool Food Pledge is voluntary, there's no guarantee that anyone will stick to it, and the same is true of any claims made in a press release separate from the pledge.

"It's their responsibility if they want to make progress," says Hughes, adding that she sees students, faculty and investors as the "informal police," who should act to put pressure on their universities if they fumble their targets. The WRI doesn't publish any data on individual organizations, which Hughes says universities could do in order to hold themselves accountable.

"Ultimately what you want is data - you want to be able to track progress," she says. "It's not very interesting to a lot of people but it is the material way to see whether anything is changing."

Even if these schools were accountable and making strides to reduce their food emissions, they might be hogging the limelight in a way that obscures trends elsewhere in society. In the case of the Cool Food Pledge, only a fraction of the organizations who've taken it are universities.

"We should bear in mind that universities often receive a lot of press interest, so we could be missing similar initiatives at other organizations due to less publicity," says Garnett.

In April, the mayor of New York, Eric Adams, made a commitment to reduce food emissions in the city by 33 percent by 2030, in part by serving less meat at schools and hospitals. Other councils, such as Cambridge City and Oxfordshire County, have made similar commitments to only serve plant-based foods at events and meetings, and push for more vegan options in schools. Last year, Ingka Group, responsible for a majority of IKEA stores, began selling plant-based foods at the same price or cheaper than meat options in their restaurants.

But for some activists, the publicity that universities attract is exactly why they should be targets for climate action.

"A lot of universities, by continuing to serve animal products on their menus, are giving legitimacy to an industry that has none," says McGovern. "These are the places we're referencing when we talk about the need to move to a plant-based food system, and they really need to be aligning their actions and their menus with that."


Jack McGovan wrote this article for Sentient.


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New polling shows most Americans still favor non-fossil fuel energy sources, but support for certain renewables is not quite as strong these days and a Wisconsin expert hopes the direct impacts of climate change bolster messaging.

The Pew Research Center is out with a new public opinion report on energy choices. Among those surveyed, 63% support the U.S. taking steps to become carbon-neutral by 2050. But support for expanding wind and solar development has gone down from well past 80% to around 75%.

Dr. Ciaran Gallagher, energy and air manager for the climate nonprofit Clean Wisconsin, feels it is important to remind residents climate change is happening at their doorstep.

"We can point to the drought that affected our farmers last summer and then in stark comparison, the intense rain and flooding events we've been experiencing this spring and summer," Gallagher explained.

She mentioned last summer's smoky air from Canadian wildfires as another example. Advocates said such events might help convince the public to regain confidence in renewables as policymakers try to limit climate disasters. Local opposition has surfaced for various solar and wind projects. Gallagher acknowledged it is not surprising, adding misinformation and polarization are driving changing attitudes.

Grid operators warn as more coal plants and other fossil sources come offline to meet clean energy goals, reliability issues might surface in the short term as energy demand soars. But Gallagher countered it does not mean wind and solar are failing to keep the lights on.

"These last few winters, the energy source that has failed is gas power plants," Gallagher pointed out. "Solar and wind in some of the recent storms have outperformed more than they (were) expected (to)."

The Federal Energy Regulatory Commission points out in a 2022 winter storm affecting parts of the Midwest, 90% of prolonged outages were linked to fossil sources.

The Pew survey also showed Americans are not quite as eager to purchase an electric vehicle compared with a few years ago. Gallagher echoed predictions from agencies such as the Bureau of Labor Statistics which indicate organic growth will still happen. She added people taking advantage of federal incentives right now to bring EVs within reach are likely to spur word-of-mouth.

"We're going to see these numbers continue to grow as more people talk to their friends and families that have been early adopters of these technologies," Gallagher predicted.


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A new poll shows Idahoans support the development of more clean energy in the state.

In February, 500 likely Idaho voters were surveyed.

Jillian Hanson, climate and renewable energy program manager for The Nature Conservancy in Idaho, said clean energy was a winning issue in this poll.

"Sixty-four percent of Idahoans agree we can both increase the production of clean energy while preserving natural areas, wildlife habitat and the character of our communities," Hanson reported.

Hanson noted 64% of participants in the survey agreed clean energy is economically beneficial for communities, bringing lower energy prices and jobs. The poll was conducted by GS Strategy Group on behalf of The Nature Conservancy in Idaho.

Hanson emphasized proper planning is integral to clean energy production. Last year, The Nature Conservancy released its Power of Place report. It lays out how renewable energy can be developed while still preserving natural and working lands.

Hanson stressed the report shows it is possible and one important element is getting local residents involved.

"In all of this planning conversation, too, robust community engagement is very important from the outset," Hanson asserted. "Engagement that prioritizes community benefits and responds to community concerns."

Hanson noted clean energy can have economic benefits and low impacts on nature at the same time.

"Clean energy technology can provide reliable energy to communities at a marginal cost increase," Hanson added. "It can also create economic opportunities, like in the form of jobs, U.S. manufacturing and more."

Tomorrow Minnesota will reopen online applications for electric bike rebates.

Environmental advocates are closely watching consumer demand for these products, in hopes they'll play a role in emissions reductions.

The state Commerce Department is launching the application period, after a technical issue forced it to shut down the portal last month soon after going live.

The rebates of up to $1,500 are expected to go quickly, and that's welcome news to Lena Reynolds - communications and policy advocate for the Environmental Law and Policy Center.

She said having more e-bikes replace gas-powered vehicles for shorter trips bodes well for improving air quality.

"In places that have done e-bike rebate programs like this before," said Reynolds, "I know Denver, their average participant replaced 22 miles of car trips a week. So, that's a lot of gas that they're not burning."

Research is still coming together on just how much of a dent e-bikes would make in reducing transportation emissions.

But the Policy Center says even when factoring in the manufacturing and charging requirements, an e-bike's climate impact is 93% lower per mile than a fossil-fueled car.

While rebate programs are emerging, the purchase price is still seen as a barrier.

Other policy experts think more coordination is needed in crafting regulations to keep riders and those around them safe.

Reynolds agreed that steps like adding off-street trails could bring a level of balance toward this growth.

As for skeptics who say charging an e-bike still creates a carbon footprint, she said it isn't as bad as they might think.

"And in Minnesota, it's even better," said Reynolds. "Renewables generate the largest share of Minnesota's electricity. So, you know, riding an e-bike is even more sustainable in Minnesota than it would be in other states where fossil fuels are a larger portion of the electricity mix."

When looking at the rebates, Minnesota's discount is 50% to 75% of a buyer's qualifying expenses, depending on their income.

The state of Michigan just adopted a similar program. And just like Denver, Reynolds noted that some cities are offering their own rebates - including Columbus, Ohio.




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