By Ilana Newman for The Daily Yonder.
Broadcast version by Eric Galatas for Colorado News Connection for the Public News Service/Daily Yonder Collaboration

In Colorado, a new online database hopes to bring attention and collaboration to rural businesses, primarily those in the outdoor industry.

Rural is Rad was started by Kelly Mazanti, TJ Smith, and Robin Hall, who all own small businesses based in rural Colorado. They discovered a shared interest and mutual frustration over growing businesses in rural communities. 

The group met during West Slope Startup Week, a conference that brings together startups based in the rural Western Slope of Colorado for a week of networking, lectures, and discussions. They wanted to build something that would continue to bring together rural brands in the outdoor industry and create a space where customers could find these brands in one place.

“We have to support each other because I have found that the people who live in these [rural] places are the most courageous and creative people that I’ve ever met,” Mazanti said in a Daily Yonder interview.

Mazanti runs Buttnski, an apparel brand based in Summit County, Colorado. She sees her role as a business owner in the community as a way to support economic development in a rural county and contribute to a thriving community. 

“As a founder, my goal is to build this headquarters of operation for Buttnski in Summit County so that we can employ people and contribute to economic development and become not only an industry hub in our community but also a place where we can help develop how this community grows,” she said.

Rural counties with outdoor recreation opportunities can attract more residents who have more money than non-recreational rural counties. However, recreational economies also tend to have lower wages and can drive up housing prices in a community, which pushes lower-income people to other areas. 

Mazanti hopes that Rural is Rad can connect rural business owners and communities to help solve challenges like this.

It can be harder for small brands and businesses in rural communities to gain traction. Rural small business owners struggle with the lack of access to financing, broadband speeds, and increasing cost of doing business. 

The Rural is Rad database hopes to address this by bringing rural brands to a larger audience outside of their home communities. 

Colorado has a plethora of opportunities for rural businesses through their Rural Opportunity Office including the Regional Resiliency & Recovery Roadmaps Program, the Rural Data Dashboard, and the Rural Technical Assistance Program. 

“I think if I was trying to do this in any other state, I wouldn’t have this kind of support or the type of resources and community around me,” Mazanti said. 

She sees collaborations with everyone from the statewide governmental organizations to nonprofits like Startup Colorado to small-town chambers of commerce as vital for the success of the Rural is Rad movement. “Colorado is an example, and it’s a great place to start this kind of a movement.”

Rural is Rad plans to host events and workshops for business owners. The second Rural is Rad week is scheduled to start on Small Business Saturday (November 30th, 2024). This week will highlight rural brands and offer consumers a way to support rural small businesses during the holiday shopping season.

“We can utilize that directory year-round to point people toward these to discover new brands. But then during Rural is Rad shopping week, which happens once a year, that can be an opportunity to further promote these smaller, more unique brands and founders that people may never have heard about,” Mazanti said. 

Currently, Rural is Rad’s database features 17 brands from jewelry makers to backcountry bathroom kits to campgrounds. Brands and service providers can join Rural is Rad by filling out a survey on the website.

Mazanti hopes to expand the database to eventually include all of rural America.


Ilana Newman wrote this article for The Daily Yonder.


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The American Postal Workers Union is pushing back against proposed changes to the Postal Service they said would slow delivery.

Among other things, the proposal aims to cancel afternoon deliveries and pick-ups for areas more than 50 miles from a regional hub. Postmaster General Louis DeJoy said elimination of night pickups could save the post office more than $3 billion a year.

Daniel Cortez, director of industrial relations for the Oregon Postal Workers union, said reducing services does not make sense financially.

"To think that eliminating services, reducing standards, basically providing the American people with less reliable service is somehow going to make money, it's nonsense," Cortez contended.

The charges are the most recent in a series included in Dejoy's 10-year "Delivering for America" plan. The union said DeJoy, who was appointed under President Donald Trump, has already raised prices for stamps while closing post offices across the country, especially in rural communities.

Cortez noted although rural communities would be hit hardest by this latest proposal, urban centers will also be affected. He explained the Postal Service has been shutting down processing centers in the state, making Portland the sole distribution site for all of Oregon, which means more mail delays for everyone, including Portlanders.

"If the clerks and the employees in the main plant are processing mail for the rest of the region, that means they're not at that same time processing Portland's mail," Cortez emphasized.

The changes come as first class mail volume has fallen 30% in a decade, with fierce next-day delivery competition. Although the Postal Service said under the new proposal most first class mail will not be affected, Cortez argued management is already failing to meet its lowered delivery standards from 2021. He added mail never used to sit around.

"First class mail was always moving until it got to where it needed to go," Cortez recounted. "That's just what everybody understood about the service that we're required to provide to the American people."

North Dakota has 30 available workers for every 100 open jobs. To help confront workforce shortages, the state is now accepting grant applications to kick-start solutions at the local level.

The Department of Commerce's Regional Workforce Impact Program invites towns, cities and their business development groups to seek out the grants.

Arik Spencer, president and CEO of the Greater North Dakota Chamber of Commerce, said providing seed money to foster innovation in worker recruitment might boost rural areas at a competitive disadvantage.

"Whether it is starting manufacturing ventures or doing other creative things," Spencer outlined. "To the extent that this can help those, maybe, small communities or underserved communities get people to move there and bolster their workforce, we think that's a positive outcome."

Spencer pointed out the innovation might look like closing affordable housing gaps, which he said is a common roadblock around the state. He and other stakeholders monitoring the labor landscape still hope for broader support when the Legislature reconvenes early next year. North Dakota's labor shortage woes appear to be more pressing than its neighboring states.

Spencer noted no matter the size of the community, applicants appear to be in the driver's seat in coming up with fixes that work for their populations.

"While living in Fargo may be attractive to some people, maybe living in Watford City's attractive to others," Spencer acknowledged. "This grant program allows those regional communities to figure out their own solutions and tackle those with the support of the state."

The application period began this week and runs through Jan. 21. There are grant caps for certain categories. For example, a local coalition focused on recruiting talent can receive a grant of up to $250,000. The cap is higher for infrastructure needs related to worker recruitment, such as child care centers.


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Groups from across Michigan are sounding the alarm on the effect Republican-backed policies would have on people in rural parts of the state.

In a recent webinar by the group Progress Michigan, leaders say policies laid out in Project 2025 are in stark opposition to the needs facing rural Michiganders. Representatives from Indigenous tribes, public school teachers and family farmers gave their views on the potential changes if the GOP regains power.

Dakota Shananaquet, member of the Little Traverse Bay Bands of Odawa, said she fears for her people's basic rights.

"The Project 2025 Agenda is a right-wing power grab that would harm Indigenous communities, our sovereignty and the ability for us to exercise our vote," Shananaquet asserted. "It would make outcomes worse by defunding health care and education programs."

Project 2025 is a 900-page document outlining plans for a conservative takeover of the federal government. Republican presidential candidate Donald Trump has disavowed any part in developing the document. However, dozens of former Trump administration officials contributed to the proposals.

Bob Thompson, president of the Michigan Farmers Union, which represents hundreds of small and medium-family farms, said the GOP plans to eliminate programs helping independent farmers implement conservation and clean energy goals, and most of the federal farm program's current financial safety net features.

"Family farmers operate on narrow margins and need the protection of many of the very programs that Project 2025 seeks to eliminate," Thompson explained. "Most elements stand against what rural folks want for our families and our future here in Michigan."

Gary Wellnitz, Northern Michigan field representative for the American Federation of Teachers-Michigan, said Project 2025 would have negative and destructive effects on public schools across the state.

"It's going to make the safety in our public schools far worse," Wellnitz contended. "We're going to see small schools closing down, We're going to see teachers losing jobs by the thousands if this were to take hold."


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