By Ilana Newman for The Daily Yonder.
Broadcast version by Eric Galatas for Colorado News Connection for the Public News Service/Daily Yonder Collaboration

In Colorado, a new online database hopes to bring attention and collaboration to rural businesses, primarily those in the outdoor industry.

Rural is Rad was started by Kelly Mazanti, TJ Smith, and Robin Hall, who all own small businesses based in rural Colorado. They discovered a shared interest and mutual frustration over growing businesses in rural communities. 

The group met during West Slope Startup Week, a conference that brings together startups based in the rural Western Slope of Colorado for a week of networking, lectures, and discussions. They wanted to build something that would continue to bring together rural brands in the outdoor industry and create a space where customers could find these brands in one place.

“We have to support each other because I have found that the people who live in these [rural] places are the most courageous and creative people that I’ve ever met,” Mazanti said in a Daily Yonder interview.

Mazanti runs Buttnski, an apparel brand based in Summit County, Colorado. She sees her role as a business owner in the community as a way to support economic development in a rural county and contribute to a thriving community. 

“As a founder, my goal is to build this headquarters of operation for Buttnski in Summit County so that we can employ people and contribute to economic development and become not only an industry hub in our community but also a place where we can help develop how this community grows,” she said.

Rural counties with outdoor recreation opportunities can attract more residents who have more money than non-recreational rural counties. However, recreational economies also tend to have lower wages and can drive up housing prices in a community, which pushes lower-income people to other areas. 

Mazanti hopes that Rural is Rad can connect rural business owners and communities to help solve challenges like this.

It can be harder for small brands and businesses in rural communities to gain traction. Rural small business owners struggle with the lack of access to financing, broadband speeds, and increasing cost of doing business. 

The Rural is Rad database hopes to address this by bringing rural brands to a larger audience outside of their home communities. 

Colorado has a plethora of opportunities for rural businesses through their Rural Opportunity Office including the Regional Resiliency & Recovery Roadmaps Program, the Rural Data Dashboard, and the Rural Technical Assistance Program. 

“I think if I was trying to do this in any other state, I wouldn’t have this kind of support or the type of resources and community around me,” Mazanti said. 

She sees collaborations with everyone from the statewide governmental organizations to nonprofits like Startup Colorado to small-town chambers of commerce as vital for the success of the Rural is Rad movement. “Colorado is an example, and it’s a great place to start this kind of a movement.”

Rural is Rad plans to host events and workshops for business owners. The second Rural is Rad week is scheduled to start on Small Business Saturday (November 30th, 2024). This week will highlight rural brands and offer consumers a way to support rural small businesses during the holiday shopping season.

“We can utilize that directory year-round to point people toward these to discover new brands. But then during Rural is Rad shopping week, which happens once a year, that can be an opportunity to further promote these smaller, more unique brands and founders that people may never have heard about,” Mazanti said. 

Currently, Rural is Rad’s database features 17 brands from jewelry makers to backcountry bathroom kits to campgrounds. Brands and service providers can join Rural is Rad by filling out a survey on the website.

Mazanti hopes to expand the database to eventually include all of rural America.


Ilana Newman wrote this article for The Daily Yonder.


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This article was produced by Resource Rural.
Broadcast version by Nadia Ramlagan for West Virginia News Service reporting for the Resource Rural-Public News Service Collaboration

When asked, Lindsey Crittendon describes Huntington, West Virginia as “home.” She uses that word to orient her from a geographical perspective, but also to convey the general feeling of the small city that sits on the Ohio River, at a point where West Virginia connects with neighboring Kentucky and Ohio. 

“Everybody knows everybody,” she said of her hometown. “It’s a very tight-knit community…I think it’s the most beautiful place on Earth.”

Huntington’s position among the western foothills of the Appalachian Mountains certainly offers a scenic backdrop for a city supported by a diverse economy, including the country’s second-busiest inland port, a strong manufacturing sector, as well as robust healthcare, education, and transportation industries. Even with all of its strengths, Huntington — and West Virginia as a whole — is often misunderstood by those who don’t live there, according to Crittendon. She said their capabilities are often underestimated or pegged to certain blue-collar industries.

“When I was growing up, whenever I would talk to someone that wasn’t from here, I would get questions like, ‘Do you all wear shoes?’” Crittendon said. “I think maybe there are a lot of misconceptions about West Virginia and its people.”

But those who live here know the real story of hardworking communities looking to build a life in the state they love. To provide hometown opportunities for a local population that sometimes has to look beyond state lines for employment, NewForce, a fully remote and tuition-free coding school, is investing in training a budding West Virginia tech workforce. The six-month program is part of Generation WV and utilizes funding from the Workforce Opportunity for Rural Communities initiative and the American Rescue Plan Act (ARPA), a federal stimulus package approved by Congress and signed into law by President Joe Biden in response to the COVID-19 pandemic.

Crittendon, a former social worker, is a graduate of the program. She landed a job right out of the academy and has since progressed to become a lead software engineer with a different company, Booz Allen Hamilton, a management consulting services company based in McLean, Virginia with an office right in Huntington.

“The NewForce program has drawn a lot of attention to the talent that’s in the area and has actually brought jobs here,” Crittendon said, using her experience as an example. “I can really see West Virginia becoming a second Silicon Valley. We have a lot of underappreciated, undervalued talent that I really think translates really well to tech.”

It is the hardworking spirit of those living in West Virginia that Crittendon believes acts as a valuable foundation for tech-based careers. From coal miners to farmers to steel workers, Crittendon said West Virginians have a unique discipline and an enviable drive to do a job and do it right.



“If I could describe West Virginians in one word, it would be ‘tenacity.’ So, absolutely, when I think of West Virginia, I think of hard workers,” she said.

Part of the novelty of the NewForce program is the mock-work environment it establishes for its students. To best prepare the students for the current tech workforce, the program has students build applications for a pretend company. At times, they work in teams, and despite being remote, they move through the program as a cohort — engaging in a virtual classroom for seven hours every weekday over the six-month program. 

Once they graduate, they’re qualified to work as web developers or junior, full-stack software developers, and they receive assistance with job placement, which is how Crittendon discovered her first opportunity in the field. 

For Crittendon, the transition from social worker to software engineer has similarities despite sounding like a drastic departure. With social work, she loved solving people’s problems and helping them navigate solutions. As a software engineer, she feels like she’s doing the same thing in a new way that allows her to give back and continue to live in the community she loves.

“It gives me a strong sense of pride,” Crittendon said of being able to donate her newfound skills to an organization within her community that supports underprivileged children. “If I can use my skills that I have developed to benefit my community directly from my home, rather than fleeing from it, I have a lot of pride in that.”


This article was produced by Resource Rural.


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Traveling around rural Minnesota can be difficult but in more than half the state, nonprofit transit systems are helping people get where they need to go. Now, the system is expanding.

Arrowhead Transit will begin service in the Hibbing area on Aug. 1. The system already delivers fixed route and on-demand services to residents across northeastern Minnesota, from the Canadian border to the north suburbs of Minneapolis. A different service, Tri-CAP, provides service in five east-central counties.

Dominick Olivanti, marketing and public relations director for Arrowhead Transit, said they are committed to serving rural Minnesotans.

"We are the largest rural transportation system in the state of Minnesota, and the second-largest in the country by land miles," Olivanti pointed out. "We cover over 23,000 square miles, which is larger than the state of Vermont."

The services are operated under the authority of the Federal Transportation Administration, and the Minnesota Department of Transportation. The Hibbing service kicks off Aug. 1 with a ribbon-cutting at city hall at 1 p.m.

The transit systems are under the general auspices of the Minnesota Community Action Partnership, an umbrella organization with 24 Community Action Agencies and 11 tribal nations serving all 87 counties. In addition to transportation, the partnership provides a variety of programs and services designed to fight poverty.

Lori Schultz, executive director of the Minnesota Community Action Partnership, said transit services are important to the lives of rural Minnesotans.

"With public transit, medical appointments, getting to employment, getting to work," Schultz outlined. "Public transit does a lot of rides around that and then, just daily basic needs that we all have, whether we have our own car or not."

She added the systems run larger buses on fixed routes and smaller buses equipped with wheelchair lifts on dial-a-ride services. All systems charge fares to most passengers on a sliding scale, depending on age or other factors.

Alabama officials have announced critical infrastructure improvements in Selma this week, paving the way for a new river walk.

The "Selma 14 Project" to reduce erosion near the city's historic train depot is now complete. About 10 years ago, city officials planned to build a river walk near the Edmund Pettus Bridge to connect the area with downtown Selma.

James Perkins, mayor of Selma, told people at the ribbon-cutting ceremony the project faced unexpected obstacles.

"During 2014, there was this idea of moving forward with a river walk," Perkins recounted. "And as that project was being conceptualized, it was determined that the river bank was not stable enough."

He pointed out funding the project was not easy for the small, rural city but with funds from the state and federal government, they were finally able to complete it a decade later. Perkins thanked the Biden Administration and the Army Corps of Engineers from the Mobile district for making the $1.7 million preservation project possible.

The project involved clearing, grading and protecting a 215-foot section of land along the Alabama River. The Army Corps of Engineers also replaced 250 feet of existing sidewalk, lighting and fencing. Perkins emphasized the work is only the beginning of a larger project.

"This is just the first phase of what we envision happening in our downtown riverbank project," Perkins added. "There's more to come."

Upcoming phases of the riverbank stabilization project will focus on the areas where some of Selma's historic buildings are literally at risk of collapsing into the river.


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