This article was produced by Resource Rural.
Broadcast version by Nadia Ramlagan for Kentucky News Connection reporting for the Resource Rural-Public News Service Collaboration

At Long’s Pic Pac in Pineville, Kentucky, Mike Long is finding an innovative way to cut down on electricity costs. Solar panels cover the roof of the small-town grocery. A 60KWh battery allows Long’s Pic Pac to store solar energy, vastly reducing the peak demand charges that make up more than half the store’s monthly power bill.

Long is the general manager of the grocery business started in 1964, when his father Arthur “Ray” Long got a $3,500 loan co-signed by an appliance store owner who knew Ray from watching him play football. Mike was only a few years old when his father’s grocery store opened. He grew up with the business.

Today, he’s determined to keep Long’s Pic Pac the grocery store of choice for Pineville, a town of about 1,630 people in Southeastern Kentucky. “There’s only one cell tower,” Long said of Pineville. “You can run around the whole town in about three miles.”

Long thinks Pic Pac might be the first grocery store in Kentucky to install solar with battery capacity to lower the high demand charges of refrigeration, deli ovens and fryers. A Rural Energy for America Program (REAP) grant from the U.S. Department of Agriculture funded 40% of the project.

The business is also eligible for a 30% federal tax credit on the 143kW solar array, with a longer depreciation because Pineville is a low-income community. The median household income in Pineville was $27,159 in 2022, according to the U.S. Census Bureau.

In the Appalachian region of Kentucky, more than 20 percent of the population regularly experiences hunger, and keeping the lights on in rural grocery stores helps reduce food insecurity. Long projects an estimated cost savings from the solar array and battery storage of at least $15,000 per year. That savings could be used for staffing in the perishable departments and offset added field costs in delivery.

Grocery stores run on a razor-thin 2.2% profit margin, making them among the least profitable industries in the U.S .“Tight margins are one of the reasons why many rural places have seen full service stores struggle to keep their doors open,” said Long.

Long learned about the REAP grant through the Mountain Association, a nonprofit that works to help Eastern Kentucky transition to a more diverse, equitable, sustainable and resilient economy. Solar Energy Solutions installed the array.

Long expects to be able to pay back the cost of the project in four years. At the grocery store, power can cost as much as $78,000 annually. On a monthly bill, the power charges might be $2,600, while the store might pay $3,900 for the “demand charge,” based on the highest amount of power used.

Around 2017, Long’s Pic Pac upgraded the refrigerated cases in the produce meat and deli departments with motion-detector lighting and doors to conserve energy and freshness, using a then-20% REAP grant. The store will be replacing freezers and an older refrigeration motor room later this year with a REAP grant. Long said that competition for energy savings grants is increasing as more people hear success stories.

He aims to be a small-town store ahead of the curve. “None of the chains have solar,” he said, adding that he doesn’t know of any chains using solar like Long’s Pic Pac. “We’ve got more green, newer stuff than any of them.”

As with the grocery store, “people take pride in the town,” he said. Long’s Pic Pac also draws on customers from surrounding communities and unincorporated areas, despite the presence of larger stores within a 15-minute drive. Several thousand customers a week walk through the doors at Long’s Pic Pac.

“Our sales floor is only 11,500 square feet,” Long said. “We’re small here, but everybody feels like it’s a small thing that we make the most out of,” he said.


This article was produced by Resource Rural.


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Despite last-minute concessions in the Trump administration's budget, which removes alternative energy tax incentives, rural Alaska power providers now face huge obstacles to distributing power to the most rural and isolated parts of the state.

Investments in wind and solar power now face an uphill battle. Alaska's extreme weather and challenging geography already make power generation difficult and expensive. Now, with fewer incentives to diversify, the state's most isolated places will be forced to continue relying on fossil fuels for their electricity.

Pierre Lonewolf, board member of the Kotzebue Electric Association, said the loss of tax incentives means critical alternative energy programs are dead in the water.

"That has put the kibosh on our wind projects, which we are partnering with the local tribe to install two more megawatt wind turbines, another megawatt or so of solar," Lonewolf explained.

Sen. Lisa Murkowski, R-Alaska, voted for the budget bill but only after she worked to secure some alternative energy tax incentives and funding for Native whale hunters back into the measure in the debate's eleventh hour.

Lonewolf added village and tribal members have worked to move away from diesel fuel for power generation and said a lack of incentives to diversify to wind and solar will fall directly on rural Alaska's consumers who need affordable power to heat their homes.

"We don't want to have to raise our prices on electricity but we have to cover our costs to pay our people," Lonewolf acknowledged.

Kotzebue is a gateway for the diesel fuel powering 10 villages in rural Alaska. What Lonewolf called a war on renewable energy will only cause prices to keep rising in parts of the state that can least afford it.


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Renewable energy got short shrift in the budget bill passed by Congress last week and a New Mexico trade association said companies and their employees will suffer.

The bill quickly phases out tax incentives and investments for wind and solar power passed under the Biden-era Inflation Reduction Act.

Jim DesJardins, executive director of the Renewable Energy Industries Association of New Mexico, said both consumers and businesses in the solar industry have made huge investments due to the incentives.

"There's people who've got loans on their homes, and overnight this bill is going to pull the rug out from underneath them," DesJardins asserted. "This will destroy thousands of businesses, will put tens of thousands of people out of work, for what? Why are we doing this?"

Since passage of the Inflation Reduction Act in 2022, a boom in renewable energy has led to more than $300 billion in spending. Another $500 billion dollars was allocated for clean energy projects but those could now be abandoned.

New Mexico is the second-largest crude oil producer in the U.S. and with more than 300 days of sunshine, it is considered among the top 10 states for potential solar development. Most experts are not predicting a collapse in the renewable energy industry but without federal subsidies and tax credits, solar and wind farms could become more expensive.

After signing a contract, DesJardins pointed out it can take years to get a solar project off the ground and Trump's new bill would let incentives expire before the end of 2027.

"There's just so much uncertainty for a large solar project you can't say, 'Oh, we're going to put it into operation on this day.' It just doesn't work like that," DesJardins stressed. "We need to stop this herky-jerky way of doing policy whether it's for farmers, whether it's for renewable energy, it's just very counterproductive."

Despite the setback to wind and solar, DesJardins believes renewable industries will persevere, one way or another.


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After being debated for days, Sen. Mike Lee, R-Utah, and Sen. John Curtis, R-Utah, are among those who voted to advance the "One Big Beautiful Bill Act" to push President Donald Trump's agenda forward.

Curtis was one of a handful of Republicans who wanted to preserve clean energy tax credits but the Senate made major cuts to tax incentives for wind and solar projects. Now, the bill does not allow for a project to get the tax credit if it does not begin producing electricity by 2028.

Sean Gallagher, senior vice president of policy for the Solar Energy Industries Association, said the change could reverse years of progress and innovation.

"It has really devastating impacts," Gallagher emphasized. "Not just to the solar industry, but to American energy security and national security. Solar energy is putting more new power on the grid than every other fuel source combined in the last several years."

Curtis was able to remove a provision that would've enacted a new tax on solar and wind projects and ended a ban on solar leasing. While Curtis expressed gratitude to Senate leaders for including his changes, Gallagher hopes the concessions do not hinder the industry's ability to meet demand. The budget bill now goes back to the U.S. House for what could be the final vote.

Projects started before the bill is enacted would be protected from penalties and setbacks. Current projects would also retain all of their tax-credit value through December 2027. Gallagher argued the tax credits, passed under the Inflation Reduction Act, are working.

"Every dollar spent on clean energy tax credits has a $2.67 return in the form of lower energy costs for consumers, and taxes paid by clean energy infrastructure projects, mostly property taxes," Gallagher pointed out.

The Trump administration has called for energy dominance and so far has focused on supporting more development of fossil fuels over renewable energy. And while wind and solar energy are still popular across the board, recent polling indicates some people, especially Republicans, are less supportive of renewable energy than in Trump's first term.


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