By Tim Marema for The Daily Yonder.
Broadcast version by Mike Moen for Wisconsin News Connection for the Public News Service/Daily Yonder Collaboration

Rural residents are less likely to be worried about the health risks of drinking unpasteurized milk, but they are just as likely as other Americans to understand the effectiveness of pasteurization to kill germs without changing milk’s taste or nutritional value.

A public opinion survey conducted by the University of Pennsylvania’s Annenberg Public Policy Center found that only a third of rural respondents thought raw milk was less safe to drink than pasteurized milk. Of urban respondents, about half said raw milk is less safe. The difference between urban and rural respondents was significant when researchers controlled for other factors such as age and education.

But the study found there was no statistical difference between rural and urban respondents’ knowledge that pasteurization eliminates milk-borne bacteria and viruses without affecting taste or nutrition.

“We did find that people living in rural areas thought that raw milk was safer overall than people living in the suburbs or in urban environments,” said Shawn Patterson Jr., a research analyst with the public policy center in a Daily Yonder interview.

Patterson said the center will conduct more research to see if they can pin down the cause of the different attitudes toward pasteurization. 

One possibility is that rural people understand the process of pasteurization but think raw milk is safer because they are more aware of managing livestock and milk production, he said. Or they might feel more confident about raw milk because they are closer to the milk source or raise the milk-producing animals themselves.

Patterson said he was not aware of studies that confirmed that consumers could mitigate the risks associated with drinking raw milk if they were more aware of where it came from. “But what we do know is that [raw milk] is still significantly less safe than pasteurized milk.”

A 2017 study found that unpasteurized milk was responsible for nearly all reported illnesses and hospitalizations linked to milk-borne infections. While under 4% of the U.S. drinks raw milk and under 2% eats cheese made with raw milk, those consumers experienced 96% of the illnesses caused by contaminated milk, the study showed.

Bird Flu and Raw Milk

While reported milk-related illnesses are low compared to other diseases (an average of 760 reported illnesses a year and 22 hospitalizations, the 2017 study said), milk safety has been in the news since an outbreak of bird flu H5N1 was reported in U.S. dairy cattle earlier this year. 

Infected cows can shed H5N1 into their milk, the CDC reported, and mice that consumed infected milk showed signs of developing the flu. This has led to fear that raw milk from infected cows could transmit H5N1 flu to humans. 

Currently, this influenza is not transmittable between humans. Out of 14 reported cases of H5N1 flu in humans this year, four were among dairy workers and nine were among poultry workers.

The Food and Drug Administration prohibits the inter-state sale of unpasteurized milk. States make their own rules for milk that doesn’t cross state lines. 

Pasteurization has been the norm for a century. But Patterson said there has been an uptick in demand for unpasteurized milk in recent years. He said that social media could be one reason and that future research would test that hypothesis.

Beth Ann Mayer in Healthline reported in June that profit motives from social media producers are part of the push for raw milk. 

Unpasteurized milk can transmit pathogens such as listeria, campylobacter, salmonella, and E. coli. People who are pregnant or have weakened immune systems are especially vulnerable to such infections, according to the FDA.

Mainstream scientists have found no evidence that pasteurization alters the nutritional value of milk, but myths persist that it does, Patterson said. 

“Pasteurization doesn’t change the nutritional value of milk; it doesn’t significantly change the taste of milk,” he said. “And so the risks really don’t outweigh any of the benefits.”

Other key findings in the public opinion poll on the safety of raw milk were the following:

• People over 65 were more likely than other age groups to think raw milk was less safe than pasteurized milk.


• Awareness of the health risks associated with unpasteurized milk increased as education levels increased. 


• Men were more likely than women to think raw milk was less safe than pasteurized milk. 


• Democrats were more likely than Republicans or independents to think raw milk was less safe.


• White, non-Hispanics were more likely than Hispanics or Blacks to think raw was less safe. 

The poll was conducted in June 2024 using the SRSS Opinion Panel. Rural was defined as respondents who lived in a nonmetropolitan county, based on the Office of Management and Budget Metropolitan Statistical Area system.




Tim Marema wrote this article for The Daily Yonder.


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As the new year quickly approaches, Wisconsin business owners and shoppers alike are bracing for the prospect of tariffs from a new administration that could affect both their livelihoods and families. Eau Claire Outdoors is a shop that sells gear for camping and backwoods experiences.

Kate Felton, shop owner, said she carries products manufactured both in the U.S. and elsewhere. She worries about shoppers being able to afford the brands she stocks if U.S. manufacturers increase prices as a result of tariff backlash.

"The Trump tariffs really couldn't come at a worse time for small businesses. Certainly, there's no good time for this to come - but this moment in particular is just a very dangerous moment for prices to increase on small businesses," she explained.

Eau Claire small businesses saw record-low sales this past year, she added, including the lowest turnout for Small Business Saturday in over a decade. Felton said the uncertainty has also made her and her husband reconsider plans to start a family. President-elect Donald Trump has promised to impose a new slate of tariffs as soon as he enters office in January.

Tariffs, or taxes on imports, are paid by businesses purchasing goods from other countries. Economists say tariffs are typically passed on to consumers of anything the U.S. imports, from electronics and home goods to gas.

Thomas Kemp, University of Wisconsin-Eau Claire economics department chair, suspects a significant number of businesses in the state would feel the effects.

"Let's say a small Wisconsin business is dependent upon a Chinese supplier for, say, machinery and equipment, that's going to impact them significantly. Or if they're a retailer that sells primarily goods and services made in China, they're going to be impacted by this," he explained.

In 2022, Wisconsin, imports totaled $41-billion, the highest level recorded in state history, according to Wisconsin Economic Development. The state ranks 20th nationally for imports.

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As Michiganders mail their Christmas cards and gifts, postal union members warn that proposed changes could slow mail delivery. The plan to cut costs in the Postal Service includes ending evening pickups in remote regions, holding some mail overnight before processing, and reducing transportation frequency, potentially causing widespread delays - especially in rural communities.

Michael Mize, president of the Michigan Postal Service Union, said there is a shift taking place within the Postal Service that's not in the best interest of the people it serves.

"The problem is, in my opinion, is we're trying to make this a business where we can show a profit - and that is not what the Postal Service has ever been about. It's about service to the American people," he said.

The Postal Service reported a net loss of $9.5 billion for the end of fiscal year 2024 in September - $3 billion more than the previous year.

To address financial challenges, the Postal Service also consolidated operations as part of Postmaster General Louis DeJoy's 2021 "Delivering for America" plan, which aims to stabilize the finances.

Roscoe Woods, legislative director of the Michigan Postal Workers Union, believes some of the debt comes from non-compliance with collective bargaining agreements.

"Since DeJoy took over, there has pretty much been a widespread decision made: Don't worry about the contract, we'll just pay the grievances," he contended. "Let's just do what we gotta do."

Mize shared the action he feels is needed to push back against the proposed changes.

"We have to continue to work with our Congressional people to see resolutions and billsget passed to stop some of these things," he said.

The American Postal Workers union worries that a slowdown could drive customers away, weakening a vital service that working people nationwide depend on.

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A New York law takes effect in January, banning the use of PFAS in clothing.

The law is another step in ending the unnecessary use of the long-lasting substances known as "forever chemicals" in everyday products. The New York law covers a wide array of clothing and is a response to research showing continuous exposure to the chemicals can have a host of negative health effects.

Kate Donovan, northeast regional director of environmental health for the Natural Resources Defense Council, said PFAS chemicals have many uses in clothing manufacturing.

"PFAS is used in lots of consumer products but in particular, in clothing for its water repellency, as well as stain resistance and wrinkle-free properties," Donovan outlined. "These are the types of clothing and apparel that we would see PFAS being used in."

New York joins seven other states also banning the use of PFAS in textiles, although many brands and companies are already eliminating them on their own in their products. Before this law, New York had already banned the chemicals in food packaging and firefighting foam.

Bills banning other forever chemical uses will be reintroduced in the 2025 legislative session. Three bills propose ending the use of PFAS in household products, personal care and cosmetics, and menstrual items.

Donovan pointed out in addition to people's health, the manufacturing processes for the products affects the environment.

"We have lots of industrial and commercial processes in the state that use PFAS for their equipment or their machinery," Donovan noted. "What happens is, these manufacturing and industrial processes release PFAS into wastewater, into air, and other discharges that enter into our environment."

She added half of the water systems in the state contain some level of PFAS chemicals, with more than 250 local waterways exceeding state-regulated levels. The state Department of Health estimates 548 public water systems exceed the federal maximums for PFAS. Implementing the proper treatment infrastructure would come with significant costs.


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