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Prominent church leaders work to ignite Black voter power

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Friday, October 25, 2024   

Prominent Black church leaders and faith influencers from coast to coast are taking their message beyond the pulpit and going door to door to mobilize Black communities to vote.

Under the banner of The Black Church PAC, these leaders are focused on voter education and empowerment through an initiative called "100-K Strong: Knock for Change, Vote for Justice." The group also organizes voter-registration drives, advocates for policy reforms, and pushes for changes they feel reflect the core values of the Black faith community.

"We have secured key commitments from key clergy members and community members to engage with 100,000 residents - knocking on their doors, dropping literature," said Pastor Mike McBride, senior pastor of The Way Christian Center in Berkeley, California, and co-chair of the PAC.

McBride said the Black Church PAC is focusing its efforts in six battleground states: Florida, Georgia, Michigan, North Carolina, Pennsylvania and Wisconsin.

He also warned that the rise of social media and the spread of misinformation are actively working to suppress voters. To help counteract this trend, he said the Black Church PAC has spoken to 300,000 voters over the course of 30 tour dates.

"What we want to ensure is that, particularly in swing states, that we can grow the kind of universe of voters who turn out on voting day," he said, "just by making sure they have the right information and the right reminder - and when needed, a ride to the polls."

He also acknowledged that voter intimidation at the polls is real. He said his organization has partnered with other clergy for poll-watching programs, to help protect voters as they wait in line to exercise their 15th Amendment right.


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