By Hevin Wilkey / Broadcast version by Farah Siddiqi reporting for the Kent State NewsLab-Ohio News Connection Collaboration.

Kamala Harris has extensively used social media during her presidential campaign to target a key demographic in this election, Generation Z.

Patrick Houlihan, president of the College Democrats of Ohio and a senior political science major at Miami of Ohio University, said Harris' social media posts have aided in getting people of all demographics, but Gen Z in particular, to understand her policies and who she is.

"She feels like a person," Houlihan said. "She doesn't feel like a politician. That's, well, she does feel like a politician, but she feels like not a robot."

To Houlihan, Harris represents hope and a new age for a younger U.S. government.

Since Harris became the Democratic nominee, there has been an uptick in young voters who are more excited to vote.

UCLA produced a study on Gen Z's motivation and favor to vote in the presidential election. They found that nearly half of respondents were not initially motivated to vote before Harris's nomination, but a third of that group became motivated to vote for Harris.

Once Harris announced her candidacy, she immediately started her campaign, which included strategizing social media.

TikTok account "Kamalahq" has racked in nearly 5 million followers since its first post in February, then named "Bidenhq." The account switched names the day Harris announced that she would be taking Joe Biden's spot seeking the nomination of the Democratic party.

She then quickly adopted videos and edits featuring songs like "Feminimonemon" by Chappell Roan and visuals similar to "Brat" by Charli XCX.

Through various videos such as edits, memes (both uplifting herself and making fun of Donald Trump), clips of speeches from her own page and regular TikTok users, she aimed to connect with a new demographic.

J. Cherie Strachan, a professor and director of the Ray J. Bliss Institute of Applied Politics at the University of Akron, teaches various political science classes. She works with a mix of undergraduate and graduate students and sees their interests and thoughts firsthand.

"I think [college voices] make or break, right?" Strachan said. "This is a margin of error race, for the presidency at least. Harris needs to not only match the youth support that Biden got four years ago, but if possible, increase it."

Harris is reaching Gen Z Americans through social media, where many of them get their news, according to the Pew Research Center.

A September Harvard Youth Poll reported that out of the 53% of young adults who have seen memes and social media associated with Kamala Harris, 34% say it positively influenced their opinions of her. This poll shows +24 to +33 point leads to Donald Trump in empathy, honesty, reliability and other issues like abortion and climate change.

"No matter if Harris wins or loses, there are going to be thousands of strategists all across the country looking at her campaign trying to figure out what went right, what went wrong," Houlihan said. "One of those things that is probably going to go right and it's going to get duplicated is the social media strategy."

More specifically, the quick, rapid response technique is what is working in his opinion. Harris has found a way to quickly put out indirect statements at any given time in reference to what Trump is saying about her, who is endorsing her, what events and interviews she's doing, et cetera.

To Houlihan, every effort counts, but others don't think social media will be enough for Harris to win.

Malcolm Neitenbach, president of Kent State University's College Republicans and senior psychology major, understands just how much of an impact social media has in elections now more than ever. He said Trump began the trend of candidates using social media in campaigns with Twitter in 2016 and an overall increase in its use with both Biden and Trump in 2020.

"With social media, just the power of reaching these mass groups of people online is changing how politics works nowadays," Neitenbach said. "It's just going to get more prevalent. It's going to be more normalized."

Professor Strachan thinks using social media is strategic in the same way as presidential candidates going to swing states and trying to get any and every possible voter on their side.

"Realizing that the campaign had some weak spots with [swing] voters and, you know, going meeting them where they are." Strachan said. "The same with the memes and the things on social media, if that's where young people are, and we know that that's where you get your news ... Then that's where you go."


This collaboration is produced in association with Media in the Public Interest and funded in part by the George Gund Foundation.


get more stories like this via email

A Mississippi judge has ruled the State Legislature is not a "public body" under the state's Open Meetings Act, a decision allowing lawmakers to hold secret caucus meetings.

The decision comes after the Mississippi Free Press sued to open these meetings to the public, in the name of transparency. The case originated when the nonprofit paper filed an ethics complaint after one of its reporters, Nick Judin, was barred from attending a closed Republican caucus meeting in the House of Representatives.

Donna Ladd, editor and CEO of the Mississippi Free Press, called the ruling a blow to open government.

"About the way this is worded, to me, is a technicality that allows them -- when they want to -- to get around the idea of public transparency," Ladd observed. "So, it's kind of status quo, and especially in a state where -- I mean, let's just be honest -- much of Mississippi's history has been one-party rule, one way or the other."

In the ruling, the judge stated the Open Meetings Act applies only to "executive or administrative bodies," not the Legislature itself. Supporters of the ruling argued political caucuses are internal party matters and privacy is essential for candid discussions.

Rob McDuff, director of impact litigation for the Mississippi Center for Justice, argued on behalf of the Mississippi Free Press that caucus meetings should be open under the Open Meetings Act, as they involve a quorum of the House discussing public business. However, McDuff explained the Ethics Commission and Chancery Court ruled against them, with the judge citing a narrow definition of "public body."

"That just seems quite nonsensical when you think, of course, the Mississippi Legislature is a public body in Mississippi," McDuff pointed out. "But the wording of the particular statute, the Open Meetings Act, is what led him to that conclusion."

The ruling means journalists and the public cannot hear the debates shaping policy. While advocates for open government said the fight is not over, the decision sets a troubling precedent for transparency nationwide. As Free Press Editor Donna Ladd warned, "Don't think that it can't happen in your state."


get more stories like this via email

A former community organizer and newly-elected lawmaker is responding to the Trump administration's escalating attacks on the press with a proposed law to strengthen privacy protections for New Mexico journalists.

Rep. Sarah Silva, D-Las Cruces, said House Bill 153 is needed to replace a state statute last updated in the 1970s before the internet, email and cellphones. With the Trump administration targeting journalists as "enemies of the state" for reporting the daily news, she stressed it is important to reinforce a reporter's privilege to protect their sources.

"Given the current state of affairs at the federal level, I want to do as much as I can to protect journalists here in New Mexico from the threat of subpoena or some sort of civil case," Silva explained.

In recent weeks, major media outlets including ABC and CBS have entered into negotiations or agreed to pay huge settlements over court cases brought against them by Trump. Others have lost assigned spots in the White House press area. Meanwhile, the Federal Communications Commission has launched a funding investigation into the Public Broadcasting System and National Public Radio.

Silva, who is married to a journalist, said she modeled the bill on the federal PRESS Act, proposed legislation which failed to pass the U.S. Senate last year after then President-elect Trump assailed it on his social media site.

Silva's bill would bar the executive branch or New Mexico's administrative agencies from obtaining a subpoena to force journalists to identify their sources or to disclose unpublished information they gathered for a story.

"As a community organizer, I really relied on journalists in the field to be covering issues like immigration reform for closures," Silva recounted. "They were helping move the needle on really important issues or they were revealing problems that the organizer needed to know about."

The bill includes some exceptions against protecting journalists, including terrorism investigations or when an imminent threat of harm exists.

In the last days of President Joe Biden's term, senators are tackling some of their highest priorities, like confirming judges. But that may also include passing a bill to protect reporters and their sources.

The Protect Reporters from Exploitative State Spying Act would provide a federal shield law for a reporter to protect the identities of their sources.

Lucy Dalglish, former dean of the Merrill College of Journalism, said the bill would protect all types of journalists, from independent reporters to those at mainstream publications.

"It covers more than just traditional, mainstream media journalists," she said. "It covers folks, such as ones who are working for this radio network, and others who regularly collect information, digest it in some way and disseminate it to the public."

She added the bill also bans investigators going to telecommunications or other internet companies to see who a reporter has been in contact with. Right now, 49 states and Washington, D.C. have a shield law or some legal precedent on the books.

In January, the legislation unanimously passed the House of Representatives. But last week, the bill failed after Sen. Tom Cotton, R-AR, objected to its passage. The only way now for the bill to pass Congress is if it is attached to another piece of legislation - or if the Senate has a stand-alone vote on the bill.

Dalglish said it's sometimes surprising how administrations vary in their subpoenas of reporters. For example, she explained, many thought the subpoenaing of reporters after 9/11 would stop with a new president. But Dalglish said President Barack Obama and his justice department accessed the phone records of more reporters than any other president.

"And you get more subpoenas during different times in history, what's going on in society. It hasn't been too bad lately, but it goes in spurts," she said. "And of course, we really have no idea what's going to be going on in this new Trump administration."

A slew of press freedom organizations support the proposed law, including the Society of Professional Journalists and Reporters Without Borders.


get more stories like this via email