By Hevin Wilkey / Broadcast version by Farah Siddiqi reporting for the Kent State NewsLab-Ohio News Connection Collaboration.

Kamala Harris has extensively used social media during her presidential campaign to target a key demographic in this election, Generation Z.

Patrick Houlihan, president of the College Democrats of Ohio and a senior political science major at Miami of Ohio University, said Harris' social media posts have aided in getting people of all demographics, but Gen Z in particular, to understand her policies and who she is.

"She feels like a person," Houlihan said. "She doesn't feel like a politician. That's, well, she does feel like a politician, but she feels like not a robot."

To Houlihan, Harris represents hope and a new age for a younger U.S. government.

Since Harris became the Democratic nominee, there has been an uptick in young voters who are more excited to vote.

UCLA produced a study on Gen Z's motivation and favor to vote in the presidential election. They found that nearly half of respondents were not initially motivated to vote before Harris's nomination, but a third of that group became motivated to vote for Harris.

Once Harris announced her candidacy, she immediately started her campaign, which included strategizing social media.

TikTok account "Kamalahq" has racked in nearly 5 million followers since its first post in February, then named "Bidenhq." The account switched names the day Harris announced that she would be taking Joe Biden's spot seeking the nomination of the Democratic party.

She then quickly adopted videos and edits featuring songs like "Feminimonemon" by Chappell Roan and visuals similar to "Brat" by Charli XCX.

Through various videos such as edits, memes (both uplifting herself and making fun of Donald Trump), clips of speeches from her own page and regular TikTok users, she aimed to connect with a new demographic.

J. Cherie Strachan, a professor and director of the Ray J. Bliss Institute of Applied Politics at the University of Akron, teaches various political science classes. She works with a mix of undergraduate and graduate students and sees their interests and thoughts firsthand.

"I think [college voices] make or break, right?" Strachan said. "This is a margin of error race, for the presidency at least. Harris needs to not only match the youth support that Biden got four years ago, but if possible, increase it."

Harris is reaching Gen Z Americans through social media, where many of them get their news, according to the Pew Research Center.

A September Harvard Youth Poll reported that out of the 53% of young adults who have seen memes and social media associated with Kamala Harris, 34% say it positively influenced their opinions of her. This poll shows +24 to +33 point leads to Donald Trump in empathy, honesty, reliability and other issues like abortion and climate change.

"No matter if Harris wins or loses, there are going to be thousands of strategists all across the country looking at her campaign trying to figure out what went right, what went wrong," Houlihan said. "One of those things that is probably going to go right and it's going to get duplicated is the social media strategy."

More specifically, the quick, rapid response technique is what is working in his opinion. Harris has found a way to quickly put out indirect statements at any given time in reference to what Trump is saying about her, who is endorsing her, what events and interviews she's doing, et cetera.

To Houlihan, every effort counts, but others don't think social media will be enough for Harris to win.

Malcolm Neitenbach, president of Kent State University's College Republicans and senior psychology major, understands just how much of an impact social media has in elections now more than ever. He said Trump began the trend of candidates using social media in campaigns with Twitter in 2016 and an overall increase in its use with both Biden and Trump in 2020.

"With social media, just the power of reaching these mass groups of people online is changing how politics works nowadays," Neitenbach said. "It's just going to get more prevalent. It's going to be more normalized."

Professor Strachan thinks using social media is strategic in the same way as presidential candidates going to swing states and trying to get any and every possible voter on their side.

"Realizing that the campaign had some weak spots with [swing] voters and, you know, going meeting them where they are." Strachan said. "The same with the memes and the things on social media, if that's where young people are, and we know that that's where you get your news ... Then that's where you go."


This collaboration is produced in association with Media in the Public Interest and funded in part by the George Gund Foundation.


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In the last days of President Joe Biden's term, senators are tackling some of their highest priorities, like confirming judges. But that may also include passing a bill to protect reporters and their sources.

The Protect Reporters from Exploitative State Spying Act would provide a federal shield law for a reporter to protect the identities of their sources.

Lucy Dalglish, former dean of the Merrill College of Journalism, said the bill would protect all types of journalists, from independent reporters to those at mainstream publications.

"It covers more than just traditional, mainstream media journalists," she said. "It covers folks, such as ones who are working for this radio network, and others who regularly collect information, digest it in some way and disseminate it to the public."

She added the bill also bans investigators going to telecommunications or other internet companies to see who a reporter has been in contact with. Right now, 49 states and Washington, D.C. have a shield law or some legal precedent on the books.

In January, the legislation unanimously passed the House of Representatives. But last week, the bill failed after Sen. Tom Cotton, R-AR, objected to its passage. The only way now for the bill to pass Congress is if it is attached to another piece of legislation - or if the Senate has a stand-alone vote on the bill.

Dalglish said it's sometimes surprising how administrations vary in their subpoenas of reporters. For example, she explained, many thought the subpoenaing of reporters after 9/11 would stop with a new president. But Dalglish said President Barack Obama and his justice department accessed the phone records of more reporters than any other president.

"And you get more subpoenas during different times in history, what's going on in society. It hasn't been too bad lately, but it goes in spurts," she said. "And of course, we really have no idea what's going to be going on in this new Trump administration."

A slew of press freedom organizations support the proposed law, including the Society of Professional Journalists and Reporters Without Borders.


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Gov. Kristi Noem wants a big budget cut for South Dakota Public Broadcasting in 2026. That could hurt its nine television stations and 11 radio stations, and the South Dakotans they serve.

Noem is proposing just under $2 million for South Dakota Public Broadcasting, or SDPB, in 2026. That's a cut of about 65% - or more than $3.5 million below its 2025 budget.

Plus, according to SDPB Executive Director Julie Overgaard, less state funding would threaten another $1 million in grants.

"It's devastating news for SDPB," said Overgaard, "and - in my belief and others' - it basically puts us on a trajectory for insolvency within the next 12 to 36 months."

In addition to news, Overgaard said SDPB covers high school sports, streams live legislative sessions and provides public interest programming on topics like children's issues and tourism.

Local news sources have been shutting down or being bought out for years. More than 3,200 U.S. newspapers have gone out of print since 2005, according to a report from the Local News Initiative.

Overgaard said the state's last locally-owned commercial TV station was sold to an out-of-state buyer this summer.

"We really kind of are the last stand here," said Overgaard, "for having something locally owned that's telling stories and providing news and issue coverage that are unique to South Dakota."

According to the report, six South Dakota counties are without a local news source and 33 counties have only one.

Overgaard said after state funding and grants, SDPB's third major source of funding is private donations and gifts - including from viewers and listeners.

She said she's worried that source will also slow down if SDPB can't keep covering local events and news.

"It's a tough go right now, I think, for public media organizations like ours," said Overgaard. "But I still think there's enough public support and enough public need for the services that we provide. "

The budget cuts are likely to "disproportionately affect rural services, where SDPB's programming is most valued," according to a statement from the organization.




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The days of thumbing through a community newspaper are retreating into history.

A Northwestern University Medill School of Journalism 2024 report showed fewer than 5,600 newspapers are still in business and 80% are weekly publications. The data also found the Illinois counties of Hamilton, Wayne, Franklin, Jefferson, Perry and Saline have only one newspaper each. Four others have none.

Fewer publications mean more news deserts, which are communities without regular access to information.

Zachery Metzger, director of the State of Local News project at Northwestern, said news access nationwide will vary.

"I think that the crisis within newspapers, traditional print newspapers, is going to continue to deepen," Metzger observed. "A lot of those are going to continue to disappear. I think that the crisis of local news and the loss of news is not limited to rural areas."

Metzger pointed out few news options remain beyond nationally syndicated TV news from understaffed, overworked stations with limited coverage. He noted social media chat groups like Facebook are platforms which "amplify misinformation and disinformation." According to the study, people living in news deserts tend to be older and less educated, and 16% live below the poverty line.

Several locally-based independent news ventures have started in the last few years to broaden access to underserved communities. Metzger reported since 2019, 95% of philanthropic donations to the outlets have focused on heavily concentrated and centralized urban metro areas.

"That doesn't mean that they're not producing a really valuable resource for people within those areas but those areas have the most news already," Metzger stressed. "While these new startups are providing really great services, they're often not addressing the needs of people in smaller, more rural or less affluent communities."

Metzger believes the existence of for-profit and nonprofit news outlets "is always going to be a good thing." He added there are still some smaller papers doing good work and neighborhoods are engaged in keeping their local news sources active. He thinks local newsrooms need state legislative action, greater philanthropic diversity and donations to survive.


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