By Jessica Scott-Reid for Sentient.
Broadcast version by Nadia Ramlagan for Kentucky News Connection reporting for the Sentient-Public News Service Collaboration

When “misinformation” was declared 2018’s Word of the Year by Dictionary.com, the website stated at the time that “the rampant spread of misinformation poses new challenges for navigating life.” The year prior, Collins Dictionary named “fake news” as its word of the year. Misinformation has since proliferated — made worse by the COVID-19 pandemic — as both social and traditional media have become viral vectors for the spread. Two hot topics have become especially susceptible to media misinformation and bias — climate change and our food system.

For readers seeking balance and objectivity on these issues, the current media environment can be tough to navigate. Corporate interests, polarizing politics and social media influence make the truth more and more difficult to decipher. To help readers traverse this challenging media landscape, we asked experts in media literacy for tips on how to spot misinformation red flags. Here’s how to separate fact from fallacy, and truth from conspiracy.

Why Misinformation Exists in Media

Though the concept of misinformation in media might seem relatively new, according to Sander van der Linden, professor of psychology at Cambridge University, and author of the book Foolproof: Why We Fall for Misinformation and How to Build Immunity, this threat to the public has actually been around since the late 1800s; back then in the form of media propaganda.

“A lot of people traced the first example back to the Spanish American War,” he explains, “where there was this sort of fake news about a U.S. tanker that sank, which was blamed on the Spanish even though that wasn’t true.” This false information “swayed public opinion in favor of the war,” he says, and was an early example of what came to be known as “yellow journalism: — journalism based on sensationalism and crude exaggeration. Since then, the problem of misinformation in the media has persisted.

Van der Linden points to cable TV news as the medium that took media misinformation to the next level. “In journalism you have editorial standards, you have fact checkers,” he explains. That’s no longer always the case, he says, as “cable news dropped some of those standards.”

As Flavia Roscini writes in her research for Boston University, “cable news is a business that runs on ratings and advertisements. In order to capture people’s attention, it needs to be engaging. It has, therefore, increasingly blurred the lines between information and entertainment.”

The emergence of social media then blurred those lines further, with “no barriers to entry,” says van der Linden. “Right on YouTube, we have content creators who can say anything now without any type of fact checking. There’s no regard for accuracy.”

John Cook, an expert in the cognitive psychology of climate science denial, says that “by removing gatekeepers [editors, fact-checkers, etc.], social media makes it possible for any individual to potentially reach millions of people.” But, he adds, “it’s worse than that. Misinformation spreads faster and deeper than facts on social media because it’s usually more eye-catching and salacious than dry facts.” And once misinformation takes hold, he adds “it’s notoriously hard to undo the damage.”

With online misinformation spreading quickly, and “more and more by inauthentic accounts and AI generated content,” van der Linden says, “the problem has gotten away from us.”

How to Add More Media Literacy to Your News Diet

The abundance of misinformation in the media today has created an increased need for media literacy among readers and audiences. Media literacy is the ability to critically analyze media content to determine its accuracy and credibility. To do this, says Jon Greenberg, a few steps are required. Greenberg is a senior correspondent for PolitiFact, and he teaches journalism at Poynter Institute.

The first step in looking critically at a piece of media, Greenberg says, is an emotional check-in. “If there’s a sense of, ‘Damn it, I knew that was the case,’ or ‘holy smokes, no way’ shock,” then, he says, the next step is the hardest, but most important: “hit the pause button.”

If media consumers can hit that pause button, says Greenberg, the following step is to then ask who or what the source of the information is. “Then you can ask the question: do they have a dog in this fight? What’s their interest?” Consider whether there are any potential conflicts or financial gains at stake.

The next step, Greenberg says, is to look at the news and interrogate the evidence. “Is it believable? Just because it comes from a group that is, say, the ‘Center for Really Savvy Insights’ doesn’t mean that they are squeaky clean,” he says. “They may not be insightful, and they may not be savvy.”

Judging the credibility of a source is key. “Do they have a setup that allows them to go through internal challenges to make sure that the information is accurate?” Greenberg says that if a source appears to be a “lone wolf researcher” — though they may have a PhD — readers should beware. “If they’re working by themselves, they haven’t gone through the process of having their findings and their conclusions vetted by their colleagues, peer reviewed.” Facts are learned through being challenged, he explains, “and that which survives challenges becomes our accepted truth.”

Finally, Greenberg says readers should be interested in what other people are saying about the topic or story. “Plug the phrase into Google and see what bubbles up,” he says. Look to see if certain advocacy or political groups have taken up the same issue, and what fact checkers and debunkers have to say. “And in this way, you can round out your picture.”

Navigating News on Climate Change

Some topics have become more vulnerable to misinformation than others; particularly those that are polarizing, political or with vested financial interests. Climate change is one of those topics, and Cook says that the tendency of mainstream media to present both sides of a debate has allowed for misinformation on climate science to easily enter the public discourse. Presenting both sides of the argument may be “an appropriate approach when it comes to politics or matters of opinion, but misleads the public when applied to matters of scientific fact.”

For example, “it would be inappropriate to give a flat-earther equal coverage with a scientist from NASA, in the same way it’s inappropriate and misleading to give a climate science denier equal coverage with a climate scientist.” Cook’s research has found this format “gives the audience the impression of a 50/50 debate among the scientific community, when the actual scientific consensus on issues like human-caused global warming is greater than 97 percent.”

Another red flag to be on the lookout for when maneuvering through mainstream news on climate change? The omission of the role food systems, and specifically meat and dairy, plays. A 2023 study conducted by Sentient and Faunalytics revealed that animal agriculture is systematically underreported in climate media coverage; 93 percent of the climate news stories reviewed didn’t even mention it. This, despite the fact that animal agriculture is a leading cause of deforestation, and is responsible for between 11.1 and 19.6 percent of global emissions.

Climate misinformation also makes its way into mainstream media via political leaders promoting false arguments about climate change, Cook adds. “Unfortunately, several studies have found that one of the biggest drivers of changes in public opinion about climate change is cues from political leaders,” he says. “People are tribal and respond when our tribal leaders speak.”

Seeking out peer-reviewed sources is the best way to find reliable information on climate change, Cook asserts — however, he recognizes that asking the public to read technical studies from scientific journals may be a bit much. “There are a number of other authoritative and thoroughly-vetted sources on climate information,” he says, “such as the NASA climate website and the National Academy of Science, which are also written to be accessible to non-scientists.”

Navigating News About the Meat Industry

News covering the meat and dairy industries is particularly ripe for misinformation, as the bias goes deep. Tayler Zavitz, a sociologist and critical animal studies scholar, describes this as an entire “corporate-controlled system” at work, made up of “the media, invested corporations (the animal agriculture industry), and the state.” One result of this system: journalists rarely, if ever, include animal suffering, let alone animal welfare, in their news coverage.

For example, while it is common to see quotes from industry sources, such as farmers and lobby/trade groups, rarely are animal advocates sought out for comment, or are the experiences of the animals considered.

Consider news coverage of barn fires. Often, the stories highlight the loss of money or product, as well as the devastation of the farmers. Reporting on how the animals died, often horrifically, is almost never included. “Readers should look at whether the coverage is written through an anthropocentric lens” says Zavitz. Pointing to our barn fire example, she says, “we often see headlines like ‘No injuries in barn fire,’ but the article will then go on to note that 30,000 hens were killed. So, this sort of discourse highlights the human-focused, capitalist ideology underpinning the mainstream news media, as that animal lives are seen as so insignificant and worthless outside of their economic value.”

Meat and dairy industry groups are also pouring money into academic centers created to train researchers in communicating industry-aligned messages to the public. While food industry funding for public research is nothing new, the focus on “communications” and “public trust” is a more recent and worrying invention, because the emphasis is on the message, rather than on research to improve the way food is produced.

One such example is the CLEAR Center at University of California, Davis created by Professor Frank Mitloehner, a scientist with a long public record of downplaying the climate impacts of meat and dairy. A 2022 New York Times and Unearthed investigation revealed Mitloehner did not disclose the full extent of his industry funding on the center’s website. Yet that revelation did little to discourage livestock industry groups from communications funding, and a similar initiative now exists at Colorado State University. And the pork industry has pledged to fund research to boost “public trust between pork producers and pork consumers,” to address animal welfare concerns.

The blurred lines between industry and public research is tricky for journalists to navigate, but also critical in this moment. A 2023 Washington Post-University of Maryland poll found 74 percent of Americans think — wrongly — that not eating meat would make little or no difference for climate change. The scientific research actually shows the opposite: eating less meat with a plant-rich diet is one of the most effective forms of individual climate action, according to Project Drawdown. When in doubt, journalists should avoid leaning on single studies in their reporting, but look instead for the scientific consensus or what most of the research points to.

The Bottom Line

In a media landscape increasingly saturated with misinformation, the need for critical media literacy is growing. As readers navigate topics like climate change and the food system, skills to discern fact from fallacy are crucial. By questioning sources, examining evidence and seeking diverse perspectives and peer reviewed conclusions, readers can better understand the truth amidst the noise of media sensationalism and industry bias.


Jessica Scott-Reid wrote this article for Sentient.


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By Liz Carey for The Daily Yonder.
Broadcast version by Nadia Ramlagan for Kentucky News Connection for the Daily Yonder-Public News Service Collaboration

In the wake of Hurricane Helene flooding areas of eastern Tennessee and western North Carolina, a new research study hopes to not only determine what causes flash flooding in the mountainous areas of Appalachia, but how to prepare residents for coming disasters.

In 2022, flash floods hit the hills of eastern Kentucky leaving in their wake, millions of dollars of devastation. A new research project at the University of Kentucky hopes to dive into what happened during that event and how planners can use that information to be better prepared in the future.

The four-year project will look at flash flooding in the small headwater streams in Appalachia. Part of a $77.8 million investment by the National Science Foundation into infrastructure improvements in the face of climate change, the study will bring together researchers from UK, the University of Louisville, Eastern Kentucky University, West Virginia University and Marshall University. Using sensors in streams and data from the Robison Forest, a teaching, research and extension forest in the Cumberland Plateau, researchers use the information they gather to identify specific issues related to flash floods.

Kenton Sena, Ph.D., co-principal investigator and lecturer at UK, said sensors in the forest have been accumulating data for more than 50 years. The data will help them dig deeper into the temperatures, precipitation and weather conditions prior to flooding events which can lead to a better understanding of flooding scenarios. While national weather data can give researchers a daily precipitation amount, he said, the data from the Robinson Forest can give them hourly precipitation amounts.

“We can get a little bit more information out of the data like what kind of storm was this, was this a really intense thunderstorm where it rained cats and dogs for three hours and then stopped, or was this a more chill storm event that lasted for the whole day and was more gentle and less intense, because obviously the watershed will respond differently to those different scenarios with respect to flooding,” he said in an interview with the Daily Yonder.

Between July 25 and July 29, 2022, eastern Kentucky was hit with what the National Weather Service called the deadliest non-tropical weather event in the U.S. since the 1970s.

The rains started on July 25, but by the next morning, flash flood reports started coming in. Rains in excess of four inches an hour fell across 13 counties, inundating the area with upwards of 16 inches of rain.

By the evening of July 28 buildings, mobile homes and cars were swept down the valley as a wall of water left roads and bridges impassable and some residents trapped on hillsides. In the end, 45 people died and nearly 1,400 required rescuing. All 13 counties were declared federal disaster areas with nearly 9,000 homes damaged or destroyed and hundreds of families relocated to temporary shelters.

In 2023, a report from the Ohio River Valley Institute and Appalachian Citizens’ Law Center found that rebuilding the homes damaged in the 2022 flood would cost about $450 million, but relocating and replacing many of the homes to less flood-prone areas would raise the total to more than $950 million. 

It’s not the first time the area had seen catastrophic flooding. According to a report by the Federal Reserve of Cleveland, the 13 county area has seen flooding 27 times. 

The study may also help scientists better understand flooding in other areas, like the Hurricane Helene disaster in eastern Tennessee and western North Carolina. In September, tropical storms leftover from Hurricane Helene besieged the Great Smoky Mountains. Already saturated from days of storms prior to Helene’s arrival, some areas received nearly 30 inches of rain causing streams to overflow their banks and take out anything in their path.

The storm left at least 224 dead — 96 from North Carolina and 17 from Tennessee. North Carolina Gov. Roy Cooper said Wednesday the storm caused more than $53 billion in damage. The state said the storm and its aftermath caused 1,400 landslides and damaged more than 160 water and sewer systems, 6,000 miles of roads, more than 1,000 bridges and culverts and an estimated 126,000 homes. In his request to the North Carolina legislature, Cooper asked for $3.9 billion to begin the process of rebuilding.

“Helene is the deadliest and most damaging storm ever to hit North Carolina,“ said Cooper. “This storm left a trail of destruction in our beautiful mountains that we will not soon forget, but I know the people of Western North Carolina are determined to build back better than ever.”

While the research can help with planning and prevention in the future, Sena said, the initial goal of the research is to save lives.

“We can look at what if we have a 2-inch rain event in three hours? We can look at what kinds of flood risk we’d be looking at,” he said. “And I think that helps us to build out the kind of predictive framework that we really need in order to move to a phase three which would be an on-the-ground meaningful warning (system) that will hopefully give folks time to evacuate.”

Additionally, he said, the researchers will be able to determine how best to communicate the threats to rural residents in a way that is meaningful to them.

“We’ll be working together… to better understand how the local community members would prefer to receive and distribute that kind of information,” he said. “Whatever we develop will hopefully be useful and ready to implement.”


Liz Carey wrote this article for The Daily Yonder.


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By Dawn Attride for Sentient.
Broadcast version by Farah Siddiqi for Ohio News Connection reporting for the Sentient-Public News Service Collaboration

This week, world leaders gather in Baku, Azerbaijan for the 29th annual United Nations Climate Change Conference, known as COP29. Last year’s global climate conference broke new ground as the first to tackle greenhouse gas emissions from food, with over 100 countries signing a key declaration to deliver change in their food sectors by 2025. Food systems are responsible for a third of global emissions, mostly driven by meat, especially beef. Yet even as a chorus of researchers repeatedly stress the urgency of fixing our broken food systems, only a fraction of the countries who pledged support have made any progress.

Many Countries Still Need to Update Climate Plans, Despite Pledges

At COP28, 160 countries signed on to the UAE Declaration on Sustainable Agriculture, Resilient Food Systems and Climate Action. These countries play a significant role — the 160 make up 70 percent of farmers and 80 percent of emissions from agriculture. A key point of the declaration: the countries committed to adding agriculture and food systems into their national climate plans — also known as “Nationally Determined Contributions” (NDCs). In other words, the agreement promised a concrete commitment to reduce food-related emissions.

Yet progress has been slow. Based on estimates, there are roughly just 40 countries on track to have a revised NDC in time for COP30 in Belém, Brazil next year, Edward Davey, a senior advisor for The Food and Land Use Coalition at the World Resources Institute (WRI), tells Sentient. That means 120 countries haven’t done any work to incorporate food into national climate plans so far.

While Davey says he is “very proud” of what was achieved at COP28 — calling it “a privilege to be involved in a supporting role to the UAE government as it brokered the food declaration” — he also expressed concern: “we do very much need to deliver on that declaration,” he wrote to Sentient in a subsequent email, stressing the critical importance of all 160 countries bringing revised NDCs to Brazil.

One country that has signaled they will bring a revised NDC to this year’s COP is the United Kingdom. The UK cannot possibly meet its net zero goals by 2035 and beyond if it doesn’t address diet shifts, Davey says.

And this isn’t just the case for the UK. Researchers at the World Resources Institute have warned that Global North countries cannot meet their international climate commitments without making dietary change — that is, shifting to more plant-forward diets — part of the solution.

For his part, Davey has recommended “forcefully” to the UK Government that its revised national climate plan should include solutions that address the way we farm and the way we eat. Davey cites strategies like better land management, changes to feed, reducing herd sizes, reducing food loss and waste precision breeding, among others. But dietary change — “people of the UK eating less meat per capita” — has to be in the mix too, he says.

There are obvious challenges. Shifting diets and the politics of meat consumption is a contentious subject in the UK, just as it is in the United States. And yet, meat consumption in the Global North plays a massive role in driving global emissions.

There are roughly 20 Global North countries –– including the UK and United States –– that contribute the majority of global agricultural and land use emissions, Davey says. “I think the UAE Declaration will succeed or fail [depending on] whether those 20 or so countries come back to Belém next year with a serious, quantifiable goal of food [and land use] management.”

At COP28, food system pledges also came from businesses and foundations. More than $7 billion was allocated last year from the UAE, the Bill and Melinda Gates Foundation, the Bezos Earth Fund among others. Jeff Bezos’ foundation committed $57 million into climate food solutions such as reducing methane emissions from livestock. Further, more than 200 non-state actors, including businesses, financial institutions and farmers, signed up to the a UN Call to Action to transform food systems. Large food companies like Nestle and Danone were also signatories.

The United Nations Roadmap Faces Delays and Scrutiny

The UN’s Food and Agriculture Organization (FAO) announced a three-part roadmap for food systems at last year’s conference — aimed at curbing food-related emissions while also addressing global food security concerns. The UN has predicted the world’s population will hit 9.7 billion by the year 2050, so an ongoing global food system challenge is figuring out how to feed nearly 10 billion people without making climate pollution even worse.

The roadmap is supposed to illuminate a path forward — a way for countries to mesh food system change with climate and health goals.

Here too, however, progress has stalled. The full version of the first part of the roadmap has been very delayed and the current “brief” version has also drawn criticism. Experts from the U.S., Brazil and Norway published a comment in Nature earlier this year critiquing the roadmaps various “missed opportunities for greenhouse gas emissions reductions,” among other issues. The guidelines on how to sustainably increase productivity in the Global South, while still protecting the environment, has also been left ambiguous, notes Beatriz Luraschi, a policy analyst at the European Climate Foundation.

Another setback to the roadmap was a letter to the FAO signed by more than 100 academics, calling for a controversial livestock “Pathways” report published at COP28 to be retracted over unclear and inaccurate methods. They called for the release of the roadmap to be “delayed until the FAO has engaged in serious dialogue with experts and civil society in a reflective process to assess what went wrong in the Pathways report,” as well as an overhaul of the FAO’s internal review processes.

That Pathways report seemingly promoted growing the livestock industry while ignoring emissions. The authors of a study mentioned in the report also spoke out separately, saying the FAO report “distorted” their research and underestimated the climate impact of reducing meat consumption.

These criticisms “cast a shadow over the roadmap,” says Davey, who is hopeful for the roadmap’s next installment.

The first two parts of the roadmap — both global and regional “pathways” — are due to be published at COP29. However, so far there has been no formal review or consultations with stakeholders, Luraschi says, so it’s still unclear whether the FAO will address the raised concerns in the new reports.

The Launch of a Dedicated Food Transformation Coalition

Despite the slow movement elsewhere, one coalition has made progress. The Alliance of Champions for Food Systems Transformation (ACF) comprising Norway, Brazil, Sierra Leone, Rwanda and Cambodia, was born at last year’s COP to drive change in their country’s prospective food systems. The Alliance is “incredibly powerful [and] one of the best things that happened at COP28,” Davey says.

Supported in part by the Bezos Earth Fund, The Alliance acts across ten key priority areas to transform food systems, including food waste reduction and gender parity advancement. These sweeping focus areas are significant, says Clem Perry, director of partnerships for the Food and Land Use Coalition which acts as part of the ACF’s Secretariat, as each of these individual countries face their own unique challenges. “The production, the consumption, the trade flows, the land use challenges, the nutrition [and] health levels and challenges are very, very different in each [Alliance] country,” Perry tells Sentient.

Members of the Alliance spent this year in regular talks, both by phone and in person every three months, hashing out their biggest challenges and goals. “One of the most difficult trade-offs that we’ve been grappling with are those between improving or enhancing national feed production whilst not negatively impacting nature,” Perry says.

Sierra Leone has set an example of how to do this effectively by cracking down on their excessive rice imports and reforming their own national food system without encroaching on virgin rainforest. With a $100 million investment from the African Development Bank, Sierra Leone has put the infrastructure in place to increase rice production without deforesting. “In less than a year, that felt like a really significant and massive win and is exactly the kind of thing that we’re looking to replicate with other countries,” Perry says.

The hope is that countries can rally together to act as a collective to tackle food systems, Davey says, as we don’t want developed countries to simply offshore the environmental impact of farming to others. “We live in an integrated world. The decisions that one country takes [has] a bearing on another,” he says. It remains to be seen whether this week’s conference in Azerbaijan can correct the course.


Dawn Attride wrote this article for Sentient.


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A small rural town in northwest Pennsylvania is using a combination of state and federal funds to implement "green" projects as part of its Climate Action Plan.

Meadville's plan started in 2018 by measuring its greenhouse gas emissions and setting local goals to reduce them, and to make the community more resilient.

Autumn Vogel, a member of the Meadville City Council, said an Environmental Advisory Council was created, and government funding has allowed them to open the bidding on a rooftop solar array on the Victor C. Leap Building, located downtown.

"That building just got a new roof and new utilities," Vogel explained. "It's already pretty efficient and so we will be able to do this rooftop solar installation thanks to some of the added capacity of our Shared Energy Manager; also some support we've gotten from PA Solar Center."

Vogel pointed out it has been financially feasible due to the Treasury's "direct pay" program, which will decrease the cost of the solar installation. Meadville is also one of two Pennsylvania communities, along with Reading, to receive support from the nonprofit Green Building Alliance Resilient Communities program.

Jaime Kinder, mayor of Meadville, said green projects require significant creativity and effort to secure federal and state funding, and said they've skillfully navigated the application process to get these funds. Kinder emphasized new projects now on the agenda include transportation upgrades.

"As far as something new, it would be to put solar on the fire department," Kinder noted. "We've already tried that, and we're going to keep pushing for that. And then some EVs, some charging stations. We have no public charging stations in our town. We're looking hopefully, to put some EV charging stations around 'the diamond.'"

Kinder added the Climate Action Plan also includes making Meadville more walkable, to improve accessibility and reduce car dependence. With a "Walk Works" grant, they are making plans for better crosswalks, sidewalks and bike paths.


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