By Olivia Herken for the Wisconsin Independent.
Broadcast version by Judith Ruiz-Branch for Wisconsin News Connection reporting for the Wisconsin Independent-Public News Service Collaboration
On his farm in Maribel, a small town in Manitowoc County, Wisconsin farmer Michael Slattery grows cash crops such as corn, soybeans and canning vegetables, along with hosting a fleet of honeybees and about 50 fruit trees.
He’s run his farm for about 25 years, and he sells his crops to canning companies, corporations and farming cooperatives to make a living. But in 2018, when President Donald Trump imposed tariffs on goods imported from China, it cost him.
Trump’s tariffs prompted the Chinese government to place retaliatory tariffs on American agricultural products. Slattery told the Wisconsin Independent he lost 60% of his revenue from soybean sales because China was one of the biggest importers of U.S. soybeans at the time. Farmers were left with a surplus of product with nowhere to go, Slattery said, adding that it’s not easy for them to quickly pivot to new buyers because it takes years or decades to develop trade relationships.
“We can’t turn around and just go simply someplace else,” he said.
Now, just a few weeks into his second term, Trump again plans to impose tariffs on China, Canada and Mexico — the United States’ largest trade partners. This could hurt Wisconsin farmers again, Slattery and experts say, as well as raise prices for consumers and have negative ripple effects on other businesses and industries in Wisconsin.
Trump announced on Feb. 1 that he would impose 25% tariffs on imports from Mexico and Canada and 10% on imports from China. Initially, both Canada and Mexico responded with retaliatory tariffs of their own, and Canadian Prime Minister Justin Trudeau urged Canadians not to buy American-made products, but later Trump claimed he won concessions from the leaders and announced he had agreed to pause the tariffs for 30 days. Trump’s tariffs on imports from China went into effect on Feb. 4, and the Chinese government imposed 15% counter tariffs on U.S. goods that morning.
Tariffs are taxes one country imposes on goods imported from another country. Trump issued tariffs in his first term with the promise of increasing the number of factory jobs in the United States, which he didn’t do. This time, his tariffs on goods from the country’s largest trading partners are, he claims, part of his efforts to curb immigration and the importation of drugs into the United States.
The potential imposition of tariffs on goods from Canada, Mexico and China, and the trade war with all three that could ensue, could have significant effects on Wisconsinites’ wallets, according to University of Wisconsin-Eau Claire economics professor Thomas Kemp.
“If all three of those were to be implemented, Wisconsin consumers would see a pretty substantial increase in costs in general, because those are our three largest trading partners as a state, and as a nation,” Kemp said.
Prices could be raised for groceries, fuel, cars, machinery, appliances, electronics, toys and clothing. Specifically, the U.S. imports a lot of fruit and vegetables from Mexico; lumber, oil and vehicles from Canada; and machinery and computer equipment from China.
Kemp said that often when tariffs affect the prices of consumer goods, there are sometimes cheaper substitutions to be found at the store. But because these tariffs will be placed on goods imported from America’s three main trade partners, and some of them are simply not produced domestically, it will be impossible for consumers to avoid some imported goods, Wisconsinites’ access to a range of products could be limited.
“There’s a reason why we trade, and there’s a reason why we specialize, and that allows us to consume a variety of goods and services. It’s unlikely that we’re going to produce mangoes in Wisconsin, because it’s just too cold. It’s unlikely they’re going to produce soybeans in the south of China because it’s just too hot and wet,” he said.
Retaliatory tariffs on American exported goods such as the ones China implemented and the leaders of Mexico and Canada have threatened, are also likely to hurt Wisconsin businesses and workers, especially those who rely on specific markets.
Producing more in the U.S. isn’t as desirable as people might think, Kemp said. Since manufacturing and agriculture have gotten more efficient and productive with fewer workers, producing more domestically wouldn’t necessarily result in many additional jobs. Kemp also noted that some specialized jobs are dependent on trade relationships.
“I don’t know if we think of things like the very specialized machinist in Wisconsin only can exist because of the very generalist manufacturing plant in China,” Kemp said.
Kemp said Trump’s promise that tariffs will shore up production and jobs in America is unlikely to be fulfilled immediately.
“The simple reason why it’s unlikely to happen in the short term is you just don’t start up an automobile factory overnight,” Kemp said. “You’re talking years, almost certainly, and perhaps even decades, before you start to see those effects.”
Many businesses, from mom-and-pop shops to big corporations, rely on equipment that comes from overseas, Kemp said, meaning their production and supply chains could be slowed by Trump’s tariffs.
In Wisconsin, many farmers use fertilizer and equipment, such as tractors, that are imported from other countries, Slattery said.
“This adversely affects us as farmers,” he said. “It affects us as both the lack of markets for us to sell our produce into, our products into, as well as increases our cost of doing business.”
All of this, he said, could lead to more small and mid-sized farms across Wisconsin being squeezed out by larger farms at a time when they’re already shuttering at rapid rates.
“We’re in a bad position,” Slattery said.
Olivia Herken wrote this article for the Wisconsin Independent.
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The organization Practical Farmers of Iowa is helping urban crop growers use beneficial insects to control pests, boost soil health and increase pollination.
It is part of the group's efforts to use natural resources to create healthier farms. Farmers do not like most bugs but in some cases, they can help.
Tricia Engelbrecht, a flower farmer at Engelbrecht Farm near Waverly, introduced ground beetles, lacewings and parasitic wasps into the habitat, to stay ahead of the pests that like to feed on her flowers.
"I can never get rid of pests," Engelbrecht acknowledged. "They are just part of the ecosystem. But if I could manage them, that would be very helpful to me. Like aphids, they suck the plant. They're like eating the plants. Some bugs go after the blooms."
Engelbrecht uses native "insect strips" and "beetle banks," which allow the good bugs to integrate into the habitat and keep the pests under control.
The bugs also reduce the need for chemicals, which in the end, creates healthier flowers. She admitted things do not always go as planned when she introduces good bugs, likening it to an eighth grade science project.
"It's not always foolproof," Engelbrecht pointed out. "Last year, I put all those egg sacs out. It comes on like a strip of paper to keep them off the ground. I hung it up and something ate all of the eggs. I don't know if a rodent or something came and ate all the eggs. I came the next day and everything was gone."
It was not a complete loss. Engelbrecht gets new shipments of healthy bugs every few weeks and Practical Farmers of Iowa pays for the habitats so she is getting financial help from the program, while striking a balance with Mother Nature.
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By Nina B. Elkadi for Sentient.
Broadcast version by Mark Moran for Iowa News Service reporting for the Sentient-Public News Service Collaboration
The “Got Milk?” campaign is one of the most infamous advertisements campaigns funded by the food industry. Though the images of people sporting milk mustaches were once practically ubiquitous, consumers may have difficulty pinpointing who exactly funded the project. The source was a unique agricultural marketing partnership of both industry and government commonly referred to as “checkoffs.” Today, checkoffs promote a wide range of foods — eggs and pork, and also watermelon and Hass avocados — but a growing number of critics, including farmers, are raising objections to the mandatory payment scheme. Some critics have even called for Elon Musk’s DOGE to curb checkoff programs, yet that kind of cut may not be popular, or legal.
Historically, checkoffs were a way for farmers to “self-tax” — paying a fee into a consolidated pool to market their product — University of Iowa agricultural resource economist Silvia Secchi tells Sentient. Once a voluntary practice, farmers could elect to pay into the checkoff to support their own commodity — agricultural products sold at a large scale, like corn, beef and hogs. The funds would go toward one big marketing pool, and the checkoff was to promote and provide information about the commodity rather than a particular brand — selling milk rather than DairyPure, for instance.
The first commodity checkoff was the formation of the Cotton Board in 1966, eventually institutionalized by Congress in 1996, when lawmakers officially sanctioned the use of “industry-funded, Government-supervised” commodity checkoff programs. More than a quarter-century later, checkoffs have ballooned into a combined pot of almost $1 billion supervised by the United States Department of Agriculture but operated by commodity boards. It is mandatory for producers selling cattle to pay $1 per head to the checkoff. Beef imported to the U.S. is “self-taxed” too. Ready to capitalize on the sweeping governmental changes, some farmers and farm groups are calling for a change.
Signs the Trump Administration Might Slash Checkoffs
Elon Musk’s Department of Government Efficiency (DOGE), which is moving through federal agencies slashing positions and programs, put out a call on X (formerly known as Twitter) asking for the public’s help with what to cut from the United States Department of Agriculture (USDA).
Some advocacy groups, like Farm Action, asked DOGE to investigate illegal checkoff spending on lobbying. They also penned a letter to USDA Secretary Brooke Rollins asking her to halt checkoff expenditures, which she has neither confirmed nor denied she will do.
Checkoffs were a target of Project 2025, where author Daren Bakst wrote that “Marketing orders and checkoff programs are some of the most egregious programs run by the USDA. They are, in effect, a tax — a means to compel speech — and government-blessed cartels. Instead of getting private cooperation, they are tools for industry actors to work with government to force cooperation.” Bakst called for the elimination or reduction of checkoff programs.
“That could’ve come out of the mouth of Senator Sanders or Senator Warren,” Austin Frerick, antitrust expert and author of “Barons: Money, Power, and the Corruption of America’s Food Industry,” tells Sentient. Frerick sees checkoff reform as essential. “We can’t make meaningful reforms in the American food system until we bring in the checkoffs, because they’re just too much money. They’re too much of a slush fund. They control the conversation too much.”
What Checkoff Programs Do
The goal of checkoff programs is to increase the reputation of and desire for a commodity, like beef, among consumers. Checkoffs tend to promote food made by large-scale, industrial agriculture, Secchi says; there are overwhelmingly the kinds of farms that produce most of the feed crops and meat consumed in the U.S. “If you’re the kind of farmer who is doing a lot to promote soil health on their farm, or who is really concerned about animal welfare and things like that, the checkoff doesn’t really benefit you,” she says. “The checkoff benefits the commodity, right? And the commodity, by definition, is homogeneous.”
Checkoffs also fund a hefty amount of university research. This industry-funded research is not a behind-the-scenes aspect of checkoffs, either. In fact, the USDA labels these programs under a “research & promotion” umbrella.
It’s also not an insignificant sum. According to reporting by Investigate Midwest, “between 2012 and 2022, the pork checkoff gave $17,184,763 in funding to land-grant colleges across the country. More than half went to research at Iowa State University…” In the same time period, the National Cattleman’s Beef Association gave $6.4 million and the dairy checkoff, Dairy Management Inc., gave almost $5.8 million to land-grant colleges.
How Checkoffs Can Skew Academic Research
Industry-funded research is ubiquitous in the field of agriculture. While defenders of the practice say working with conventional agriculture is a way to improve it, critics say industry-funded research ends up favoring questions of interest to industry over other research areas. And a growing body of industry-funded research is going toward messaging to defend the meat industry — like building trust in the pork industry, for instance.
“I actually think checkoffs are the main reason why our efforts in climate change and agriculture have been largely a farce,” says Frerick. Agriculture is one of the largest contributors to climate change, responsible for around a third of all greenhouse gas emissions, most of which is driven by beef. Frerick says industry-funded research is often focused on the false solutions. “We’re getting a lot of dumb scholarship, like ethanol and airplanes and other digesters for industrial animal facilities. And as all that, to me, is being driven and led by checkoffs.”
One recent paper claims that the beef industry (via the checkoff funded National Cattlemen’s Association) “planned to obstruct efforts to shift U.S. diets to reduce emissions,” funding university research that downplayed the effects of the industry on climate change. Frerick says research is what drives hiring in academia, and some researchers may feel pressured to write favorably about the big-funders.
“If you write a bunch of articles about how you squeeze more hogs into a metal shed, you’re probably more likely to get tenure than if you are talking about the fact that Iowa has the second-highest cancer rate in America,” he says. “The structures are really, really broken right now.”
Secchi is critical of the kinds of research land grant institutions are investing in. “The research that this kind of money finances is what I call small science research that perpetuates the practices of conventional agriculture,” she says. “It basically is just increasing demand for these products without any thinking about their environmental impact [or] their human health impact in a real way.”
Some Farmers Say Checkoffs Offer Them Little
On February 25, 2025, the USDA released a radio broadcast talking up the benefits of checkoffs, telling listeners that they do not know the extent to which the checkoff touches their lives, citing campaigns like “Beef, it’s what’s for dinner,” and educational programs such as “Pork Loin Roast vs Tenderloin.” The checkoff can also support events, the host said, such as the American Lamb Board’s Lamb Jam, “a tour of cities where local restaurants feature their best bites of lamb, along with games, music and giveaways to attract audiences and potential new customers of lamb.”
But not all farmers are convinced. Iowa farmer John Gilbert wrote to Sentient that, “Check off taxes are built on a faulty premise that prices can be increased by working only on the demand side.”
He wrote that the checkoff system “went to crap” when it became mandatory, causing the revenue to “invariably [shift] to the organization’s preservation, self promotion and influence peddling.”
“The checkoffs invariably led to the commodity cartel that has a stranglehold on Iowa politics and agriculture,” he wrote.
Aaron Lehman, President of the Iowa Farmers Union, wrote to Sentient that “Commodity checkoff programs must be accountable to the needs of family farmers,” noting that the term “checkoff” implies that they should also all be voluntary, “or at the very least should have built in regular farmer elections regarding the collection of funds from farmers.”
In conversations with farmers, Frerick has heard similar complaints. For decades, he says, many farmers have vocally opposed the checkoff, feeling like “their own money is being used against them.”
DOGE As Enforcer?
When the advocacy group Farm Action took to X to blast checkoffs, they highlighted the “lack of transparency and oversight.” Yet even though Project 2025 called for the elimination, or complete reform of the program, DOGE cannot (legally) single-handedly eliminate checkoffs, Secchi says.
“I have never been a fan of the checkoffs. But I think what’s really dangerous here is to concede that the process doesn’t matter,” she says. “If they get rid of the checkoffs, that’s not good, because that’s illegal. That’s not their job to get rid of the checkoffs.”
Moreover, checkoffs are not funded by the average taxpayer, they are funded by the farmer, making the DOGE goal of saving the average taxpayer money moot.
“It is not conducive to good policy to think that eliminating the subsidies in the system we have now is going to result in good outcomes,” Secchi says. “The people who are going to survive are the people who are already big.”
Project 2025 likely targeted checkoffs because, at its core, the plan calls for less government and more free market ideology, Secchi explains. But the entire agricultural market in the U.S., as Secchi explains in a recent paper, is based on government-driven extraction of the land; things like railroads to ship pigs across the country and corn yield advancements because of land grant university research.
“This tech bro idea that the market exists in a vacuum, and it’s this ideal that we have to aspire to is really not based in any reality,” she says. “The market is created by institutions like the state.”
DOGE aside, Frerick does not believe that much is likely to change at USDA with Brooke Rollins at the helm. “Her whole career is being a hack for [corporations] and the oligarch class, so I just don’t expect her to find the light all of a sudden,” he says. “But who knows?”
Based on an initial review of the DOGE website, one contract within the Agricultural Marketing Service has been terminated. It is unclear how this might affect checkoffs.
When asked if checkoffs were on the chopping block, Rollins told Farm Journal, “That is to be determined … I have not even begun to look at those. I know we’ve got a team looking at them. We’re going to get through the next few weeks and then we’ll start evaluating.”
Nina B. Elkadi wrote this article for Sentient.
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