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Wisconsin AG seeks to stop Elon Musk's $1M payments at rally giveaway; Rural advocates urge CA lawmakers to safeguard banking protections; Federal, state job cuts threaten FL workers' rights, services; Alabama counties lack high-speed internet and health access.

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President Trump says there are ways for him to take a third term. New tariffs are scheduled for this week, but economists say they'll hurt buying power. And advocates say the Trans Day of Visibility is made more important by state legislation.

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Rural folks face significant clean air and water risks due to EPA cutbacks, a group of policymakers is working to expand rural health care via mobile clinics, and a new study maps Montana's news landscape.

Latinos in NM, nation urged to boycott national retailers over DEI curbs

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Thursday, February 27, 2025   

In a nationwide movement, Latinos are being urged to boycott retail stores tomorrow that have curtailed programs promoting fair hiring practices.

The diversity, equity and inclusion framework has been a cornerstone for many large retailers for several decades but attacks by President Donald Trump and the GOP have led such giants as Walmart, Target, McDonald's and others to scale back their DEI initiatives.

Caroline Tso Chen, associate professor of taxation at San Jose State University, said one person might not be able to make a huge difference but if 20% of people joined "Latino Freeze Day," the effect would be substantial.

"By basically telling those companies, we do not approve of what you are doing and we will take our money and we will spend it elsewhere," Tso Chen explained.

The annual purchasing power of Latinos in the U.S. continues to grow, now topping more than $3 trillion. New Mexico is among the top 10 states with the largest Hispanic/Latino buying power, which has increased due to population growth, labor force participation and educational attainment.

DEI programs have been around since the 1960s and are meant to promote the fair treatment and full participation of all people, particularly groups historically underrepresented or subject to discrimination. As an Asian woman, Tso Chen noted she knows what it is like, but added Friday's boycott would need to be just the beginning.

"You can't make this just February 28," Tso Chen stressed. "In order to make any sort-of significant economic impact to any of these retailers, it is going to have to be for an extended period of time."

The Latino Freeze Movement is encouraging supporters to find alternative ways to purchase what they need at other retailers, including local stores, swap meets, farmers markets, secondhand stores or negotiating trades.


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