By Ashley Johnson/Broadcast version by Mary Schuermann Kuhlman
Reporting for the Kent State-Ohio News Connection Collaboration

Dancing in a white-and-black t-shirt and gray sweatpants to Jordyn's "Big Up's," social-media influencer Charli D'Amelio seems like she's just having fun. But her TikTok video is a #distancedance challenge aimed at preventing the spread of COVID-19 among the app's dedicated users.

D'Amelio's video is a part of Ohio Gov. Mike DeWine's effort to encourage young people to stay at home and keep their distance while in public. In March, DeWine reached out to Proctor and Gamble chief executive David Taylor with the idea of creating something that would spread the message to a younger audience.

Taylor, along with chief brand officer Marc Pritchard, reached out to Grey New York CEO Debby Reiner and social-media director Kenny Gold. Together they presented the #distancedance concept with D'Amelio as the leading star.

"They thought, 'Charli's amazing, she's got a lot of followers, she can create a distance dance, and then we can challenge other TikTokers and others to do the distance dance,'" Pritchard said. "And then when they post it, what we can do is donate product."

As an incentive to circulate the video on the mobile-video app, P&G promised to donate a product to those in need for every new #distancedance video shared. D'Amelio promoted #distancedance on "Entertainment Tonight "in May and "The Tonight Show Starring Jimmy Fallon" in March. The number of videos (and products donated through the relief organizations Feeding America and Matthew 25:Ministries) then climbed to 3.5 million.

Since its release, D'Amelio's video has garnered 15.9 billion views. The #distancedance challenge is TikTok's most viewed hashtag challenge to date, and D'Amelio now is the most followed account on the platform with 60 million followers.

DeWine's own TikTok account features six videos educating people on social distancing and letting viewers know that "we are in this together." Celebrities such as Cleveland Cavaliers basketball player Kevin Love, Olympicgold-medal runner Mary Wineberg and Cincinnati Bengals football player Joe Burrow also make appearances to help inform Ohio citizens.

One video, "Social distancing works," breaks down what can happen when distancing isn't practiced, and ihas been aired locally in television commercials.

The governor isn't the only public-health advocate in Ohio using TikTok to reach young people. Dr. Nicole Baldwin, a Cincinnati pediatrician, made national headlines when she posted a video on Jan. 11 advocating for vaccines.

The video quickly went viral and Baldwin encountered both positive and negative responses. While Baldwin received backlash from anti-vaccinators on TikTok, she said most of the negativity came from Facebook and Twitter. Baldwin still is creating videos and believes young people are listening.

"I get a lot of DMs from people who saw me on TikTok," Baldwin said, "young adults who have questions about medicine and going to medical school and different things."

Baldwin turned to TikTok because she wanted to reach a different, younger demographic than she does on her other social-media accounts. She said she tries to share public-health information that is evidence-based from the Centers for Disease Control and Prevention or the World Health Organization.

Since then, Baldwin has created more videos on TikTok highlighting how to properly wear a face mask and achieve appropriate hygiene. Through her videos, she also has urged viewers to stay at home and given advice to future medical students. Along with her various social-media platforms, the pediatrician also runs a blog with tips on how to stay healthy and other advice for parents and children.

Although Pritchard said the #distancedance campaign is the only one he and DeWine have planned so far, he'd be open to working with the Ohio governor again in the future.

Eve Mueller, DeWine's deputy director of communications, said the idea of using TikTok to spread the message of social distancing was a great way to get a younger audience to listen.

"I think it's smart to engage the tools in a way that people communicate,' she said, "and communicate it the way that they communicate it."

This collaboration is produced in association with Media in the Public Interest and funded in part by The George Gund Foundation.



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Farmworkers in South Carolina and across the U.S. face scorching heat with little protection at the federal and state level. However, the Farm Labor Organizing Committee is taking steps to enhance worker safety.

The group is ramping up heat protection guidelines for migrant workers in the South through an existing rule. Originally negotiated in 2006 with the North Carolina Growers Association, the rule aimed to address heat-related incidents. Now, it is being strengthened to improve conditions for more than 9,000 farmworkers.

Baldemar Velasquez, president of the committee, believes the efforts are key in safeguarding workers where legal measures do not.

"The problem with legislation, whether it's the federal or state, it takes forever," Velasquez asserted. "Enforcement is always an issue because we're not talking about big factories with a lot of workers. We're talking very remote labor camps, isolated, and so it's important that workers know how to take action on their own."

He noted under the new guidelines, workers who are a part of their union take heat safety into their own hands. The rules say if it is getting close to 85 degrees and workers have symptoms such as dizziness or nausea, they should take a break in the shade and drink water, no matter what the boss said. When it hits 95 degrees or more, breaks are supposed to happen every couple of hours.

According to the Centers for Disease Control and Prevention, 67 people died from heat-related deaths from 2016 through 2020 in South Carolina.

Mario Vargas, lead organizing development coordinator at the Campaign for Migrant Worker Justice, shared his 15 years of firsthand experience. He vividly depicted the challenges faced by workers, such as tall crops blocking the wind and constant pressure from employers.

Recognizing the urgent need for change, Vargas and his organization are teaming up with the committee to go beyond guidelines. They are prioritizing education.

"Because if you say, 'Oh, we got another 100 feet to go so we can finish the row,' you might not make it to the end of the row," Vargas pointed out. "You need to stop and find some shade and drink some water. We let them know their rights, that they have a right."

The group will be teaching farmworkers about the new guidelines, signs of heat stress, how to stay hydrated and when to seek medical help. Vargas added they will also have support channels to report issues or pushback to ensure their well-being is not compromised.

Last week, Walmart became the latest major retailer to retreat from providing direct health-care service by announcing closures of all its health clinics and virtual health-care operations.

However, Florida's health centers say they are ready to fill the gap.

Florida is home to most of the soon-to-be-shuttered health centers - 23 of the 51 centers are now winding down operations in the Sunshine State, where they offer various services, including medical, dental, and behavioral health care.

Benjamin Browning - vice president and COO of the Florida Association of Community Health Centers - said many have tried to figure out the complexities of delivering health-care services, which doesn't always work.

He said the current concern is ensuring displaced patients, often in rural underserved areas, can still access care.

"Fortunately," said Browning, "the community health centers are positioned throughout the state to be able to welcome those patients, to encourage those patients to come and visit and receive their primary-care services."

In a statement, Walmart cited the challenging health-care reimbursement landscape and rising operating costs as reasons for the closures.

Additionally, Walgreens is closing 160 VillageMD clinics, Amazon is cutting jobs at One Medical and Amazon Pharmacy, and CVS Health plans to shutter dozens of pharmacies in Target stores.

Browning said their model of providing care is embedded in their name - building community.

When a patient enters their facility, they might also be connected to additional services. He said the model is financially challenging, but they've been working to perfect it.

"There is a level of streamlining," said Browning. "There is a level of efficiency that is maximized to the extent possible, within the health centers to provide for those patients that can and cannot afford to pay the full bill."

Walmart expects the closures to occur within three months and will now focus its health business on its nearly 4,600 pharmacies and more than 3,000 vision centers across the United States.

Community Health Centers are in all of Florida's 67 counties, serving patients in more than 800 locations - including dozens of mobile units and school-based sites statewide.

Michigan farmers are responding to the new Avian Flu "Extraordinary Emergency" order from MDARD, Michigan's Department of Agriculture and Rural Development.

New safety guidelines must be in place by this Wednesday that affect all dairy and poultry operations in the state.

The guidelines include the designation of a biosecurity manager, establishing a perimeter that limits access to livestock, and implementing cleaning and disinfection procedures at those access points.

Chief Medical Executive for the state of Michigan, Dr. Natasha Bagdasarian, said the most severe cases of the Bird Flu seem to be in poultry.

"Poultry don't recover well from this virus," said Bagdasarian. "This is a highly pathogenic virus in poultry and the dairy cows do tend to recover, even though their milk production is slowed down."

M-DARD first detected Avian Flu in Michigan dairy cattle on March 29 of this year. The disease has since been detected in more dairy herds and commercial poultry flocks in 7 counties.

The emergency guidelines also include farms maintaining a record of vehicles and people who cross access points.

Regarding the health risks for humans, Bagdasarian said there is some positive news amidst the crisis.

"We had a number of workers who had been exposed, but very few have been symptomatic," said Bagdasarian. "And no one who has been symptomatic and tested for the virus, had tested positive. So, that's really good news. "

The Food and Drug Administation continues to advise against drinking raw milk and recommends that the dairy industry does not manufacture or sell raw milk or raw milk products.



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