Main Street businesses in South Dakota are playing what some describe as a "scramble game" in the fast-changing and challenging U.S. economy. As business owners keep an eye on new tariffs, they hope customers stay loyal.
Economists said the latest tariffs announced by President Donald Trump could lead to higher costs for products like electronics, clothing and food. Coffee is one of the popular items poised to become more expensive.
Deanna Muellenberg, who owns The Purple Pigeon Coffeehouse in Chamberlain, said she has not weighed all the details yet from last week's announcement but noted coffee prices for her have already increased by 40% since opening last year.
"I want to keep prices affordable for people that live in these small towns," Muellenberg explained. "But in order to be able to keep the doors open too, I might have to increase my costs."
So far, she has had to resort to a small price hike, with other popular sellers helping offset budget headaches tied to coffee supplies. The Federal Reserve Chair warned the new tariffs could lead to higher inflation again. Muellenberg recommended when locals do have a little extra to spend, they should keep small businesses in mind over corporate chains, because it benefits the town.
Nathan Sanderson, executive director of the South Dakota Retailers Association, acknowledged President Trump's argument about the need to "reset" the global trade market to establish fairness. But he does agree with other business voices an even bumpier road lies ahead.
Sanderson said with uncertainty almost a constant, policymakers need to set a tone emphasizing buying local.
"(Small) businesses are absolutely the heartbeat of rural communities," Sanderson stressed. "They are the entities that are supporting the local baseball team or the FFA chapter, or the dance troupe or what have you."
Outside of tariffs, Sanderson noted Main Street economies are seeing older business owners nearing retirement without enough younger generations to take over. According to federal data, South Dakota is home to nearly 90,000 small businesses.
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North Dakota has launched a new centralized online data hub and small-town mayors see it as an asset because information is power in trying to make their communities appealing to residents and future businesses.
The state's Information Technology department is out with a new platform it said will collect and disseminate reliable, up-to-date information from multiple sources, such as the Census Bureau. There are dashboards if you want to look up housing or workforce trends.
Michael Faught, mayor of Casselton, likes the idea of leaning on the tool when trying to boost development in his town of about 2,600 people. He said they need amenities to capitalize on population gains.
"There's a potential need for a new school, there's a potential need for a grocery store," Faught outlined. "With that growth comes growing pains."
Faught pointed out they have an economic development director but the town still faces limitations in retaining a robust staff to map things out. Like other cities, he noted when prospective businesses pay a visit, they need up-to-date details on local characteristics. For the most part, Casselton's population has climbed higher since the 2020 Census, putting pressure on the town to meet the needs of residents.
Kim Weis, chief data officer for the North Dakota Department of Information Technology, said a lot of the information is out there to find but it is often siloed. She agreed a central landing spot could remove barriers in seeking out community needs. She emphasized residents around the state might find it valuable, too.
"If they're looking to relocate in the state to be able to see, 'Hey, I'm interested in moving to this area, but boy, based off the data that's available, housing is pretty tricky there.' Or, 'They have workforce shortage issues in certain areas, so that'd be a great place for me to relocate,'" Weis pointed out.
Some dashboards on the platform have information which can be broken down at the county level. There are links to other sources allowing users to search for municipal characteristics. Weis added they plan to add more data and other bells and whistles moving forward.
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Virginians who work at low-wage jobs often don't have a workplace retirement plan so they can save money through payroll deductions.
A new study finds a similar gap between rural and urban workers, across the country.
The research by the Economic Innovation Group finds rural workers are less likely to have an employer-based retirement account compared to their urban counterparts.
Among high-income workers in both areas, the disparity narrows.
But overall, Sarah Eckhardt - a research associate with the Economic Innovation Group - said the gap between people in rural and urban settings who are offered a workplace retirement account is wide.
"Over half of full-time workers in rural areas do not have access to any kind of employer-based retirement plan," said Eckhardt. "This number is only 40% for people who live in urban areas. This is quite substantial and becomes even more salient when you look at the amount that people are actually able to save."
To help close the gap, Eckhardt's group is urging Congress to take up the Retirement Savings for Americans Act.
The bill would create retirement accounts for employees without one - and offer tax credits for lower-income workers as a matching contribution.
It has bipartisan support, but has sat in committee in Congress since 2023.
And it's about more than having a workplace retirement account. The disparity also includes how much people are able to save. The study found rural workers who do have a retirement plan have saved $55,000 less than their urban counterparts.
Eckhardt said the difference has real-world impacts on rural workers.
"Outside of retirement accounts, they tend to have fewer assets than people in urban places do, which means that they are less able to accumulate wealth and save for retirement," said Eckhardt. "Which could have consequences for how long they're in the labor force. Rural workers could be forced to work for more years than urban workers do, in order to make enough money to pay for their retirement years."
Eckhardt added that those gaps in retirement funds mean rural workers rely more heavily on Social Security -- and more frequently end up in poverty in their retirement years.
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By Mitzi S. Morris for the Indiana Capital Chronicle.
Broadcast version by Terri Dee for Indiana News Service reporting for the Indiana Capital Chronicle-Free Press Indiana-Public News Service Collaboration
As Indiana anticipates slow population growth in the coming years, small cities and towns in rural Indiana are pushing forward with projects to attract residents and businesses to their communities.
Growth over the next four decades is projected to be lower than it was in the decade between 2000 and 2010, according to Matt Kinghorn, senior demographer at the Indiana Business Research Center. More than 70% of Indiana's counties are expected to lose residents over the next 30 years, many of which are rural and also lost population in the 2020 census.
"And the counties that are growing quickly are generally taking population from other areas of the state. So it's not an overall net increase," said Matt Greller, chief executive officer of Accelerate Indiana Municipalities (AIM).
But small Hoosier communities aren't going down without a fight.
Local businesses, organizations and governments are applying for grants, investing in quality-of-life projects and supporting small businesses to draw new citizens and spur economic growth.
"For a community to have the amenities that folks want these days, whether it's broadband or trails or a vibrant Main Street, you've got to have a coalescing of people to make that happen," Greller said.
Going after grants
Grants are crucial in helping small cities and towns in Indiana launch and complete initiatives. Community foundations, state entities and federal sources all play a role in funding local projects.
For example, Boonville in Warrick County is working toward Indiana Accredited Main Street (IAMS) status after completing the Aspiring IAMS 1-year Program.
"(Indiana Accredited Main Street) opens the door for more grant money, which is the key to doing just about anything that you want to do of significance. If you can't get grants, then you've got to do fundraising, and it's pretty hard to raise a million dollars in a town like Boonville," said Jim Miller, executive director of Boonville Now. His group promotes the city's downtown.
The city even hired a firm with a grant researcher dedicated to ensuring community leaders know about every possible funding opportunity.
"The idea was, 'Let's pay this company $50,000 a year, and we'll be looking at $100,000, $200,000, $300,000 grants per year.' Then it pays for itself," Miller said. "I've got spreadsheets of probably 20 things that they're working on."
Miller employs Placer.ai, a location analytics software, to track foot traffic in the city, then uses the information to apply for grants. Janelle Amy, executive director of Main Street Corydon, a Nationally Accredited Main Street community, also plans to use Placer.ai data to attract local investment.
Indiana University Southeast (IUS) is "able to send some reports for us to be able to measure and see how many pings on these phones were coming through and being able to see those heavy spikes whenever we have those larger festivals, especially in our downtown, hoping that we're able to see that data year after year to see, 'Are we seeing continued growth? Should we focus our efforts elsewhere?'" Amy said.
Another grant source, the state-funded Regional Economic Acceleration and Development Initiative (READI), has given hundreds of millions of dollars to economic growth projects across the state. The READI program is not in the current version of the state budget, according to Greller.
"I hate to see that go away because it's such an innovative thing that set apart Indiana, certainly in the Midwest and maybe the rest of the country. It is having a real impact on some of these rural communities," he said.
Quality of life investment
For small Hoosier cities and towns to survive, Greller said municipalities must be willing to fund projects that meet their residents' needs, particularly when it comes to quality of life.
"We live in a world where we all want lower taxes," said Greller. "But there are studies after studies that show once a government decides to make a formal investment in a community in a meaningful way, that typically has a snowball effect."
Miller said increased property tax values helped Boonville accomplish several quality-of-life projects.
"We've been able to take advantage of that and issue bonds to be able to build a new pool and to completely renovate the splash pad and the playground area and the basketball courts and things at City Lake," he said.
But property taxes are in the crosshairs at the Legislature.
Greller emphasized investment in city and town parks as a key driver of economic growth in rural Indiana.
"(Smaller parks) drive things like community events, farmers markets, summer concert series, hot rod festivals or whatever it is that wants to come to an individual community. Those kinds of investments have done well and created good returns over the years," he said.
Miller said Boonville is also focusing on historic preservation with the Mt. Liberty Baptist Church and School restoration project. In Corydon, the town is building a skate park and increasing walkability by connecting downtown to Rice Island Park.
"Being able to expand that further out ... we've opened up a whole other level for people to be able to visit our downtown and hopefully shop and support and live here as well," said Amy.
Attracting businesses and residents
When big employers leave small Hoosier cities and towns, residents often go with them. Corydon is looking to draw a new industry after Tyson Foods' closure last year affected nearly 370 employees.
New Gov. Mike Braun's campaign included a plan targeting rural Indiana, and the current state budget proposal includes a tax credit to attract qualified private sector investors to raise and invest flexible capital into rural communities and help rural businesses to sustainably expand their operations.
Greller said Gas City went through a similar situation as Corydon when the area was hit hard by the downturn in automobile manufacturing jobs.
"They pivoted. They made some strong investments in their community. They've seen an uptick in growth and population. They just built the performing arts center, which is a sign of things improving in those kinds of communities," he said.
In Boonville, two new establishments - a restaurant with catering service and a cigar lounge - recently opened in the historic district, according to Miller.
"What we're trying to concentrate on is bringing in more small businesses because we do have some empty spaces on the square and around the square," he said. "We don't have any more land to be able to give a bigger industry that wants to come in."
Thanks to city grants, Boonville entrepreneurs can apply for money to enhance building facades and revolving loan funds to make other improvements or start a business. Corydon also has a facade program funded in part by the Harrison County Community Foundation and a community collaboration fund created from a state grant.
"We were able to offer up to $5,000 to our downtown business owners for whatever initiative they needed at that time. So it could be purchasing new inventory, helping them with their marketing, Just whatever we could do to give them an additional boost to keep them here and hopefully support their initiative moving forward," Amy said.
Programs like Make My Move and Choose Southern Indiana offer remote workers incentives for relocation within the Hoosier State. However, Greller questioned how emerging return-to-office policies will affect these initiatives in the future.
"I'm interested to see what happens in some of these communities that have had success attracting those folks into their areas," he said.
Amy viewed new housing developments in Corydon and Harrison County over the past year as a sign of residential growth.
"I know of at least three additional apartment complexes within the Corydon area that are very close to downtown," she said. "And new subdivisions have been populating as well in Corydon and beyond."
Pushing past reality
Despite the efforts of small cities and towns in Indiana to remain independent, Greller said some areas that thrived on historic economic drivers may need to have some tough conversations.
"We have some small communities that were there because there was a grain elevator 150 years ago or there was a railroad stop 150 years ago. Does it make sense for the viability of the region they're in to continue to exist as an incorporated area? Maybe we ought to look at merging with other forms of government for the greater good," he said.
Federal funding cuts are also a concern regarding infrastructure projects and other initiatives in small municipalities.
"Many communities are fortunate to receive Economic Development Administration, (U.S. Department of Agriculture), Small Business Administration and other types of federal funding. I do believe that economic growth could be threatened if funding commitments from these federal agencies are halted abruptly," said Darrell Voelker, executive director of the Harrison County Economic Development Corporation.
To persist, Greller said small Hoosier cities and towns must get creative and maximize opportunities to ensure sustainability and longevity.
"We're going to have to take a close look at ourselves and make sure we're running as lean and efficiently as possible to make sure we have resources to invest in these types of programs," he said.
Mitzi S. Morris wrote this article for the Indiana Capital Chronicle.
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