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As Congress and presidential candidates trade accusations over immigration reform, advocates and experts urge caution in spreading misinformation; Alabama takes new action IVF policy following controversial court decision; and central states urge caution with wildfires brewing.

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Congress reaches a deal to avoid a partial government shutdown again. Arizona Republicans want to ensure Trump remains on their state ballot and Senate Democrats reintroduce the John Lewis Voting Rights Act.

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Hard times could be ahead for rural school districts that spent federal pandemic money on teacher salaries, a former Oregon lumber community drafts a climate-action plan and West Virginians may soon buy raw milk from squeaky-clean cows.

Survey: 2022 Holiday Shopping at Local Small Businesses Could Hit $88 Billion

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Wednesday, December 7, 2022   

This holiday season, shopping at local small businesses could bring them as much as $88 billion, according to a survey from Intuit QuickBooks.

The poll found 80% of small business owners say this holiday season is more important to their overall financial health than last year's.

Diana Diaz, founder and CEO of the Goddess Mercado and Queer Mercado in East Los Angeles, said she formed a collective so crafters could share a space, split the rent and support each other's vision.

"I'm hearing a lot that we're going to be really impacted by recession," Diaz explained. "But what I see is that a lot of people are buying more crafty, local art. So, I have to continue to work hard and promote our brands, cross-promote our efforts."

In the survey, shoppers said they intend to spend 40% of their holiday budget at small businesses. And about 70% of small business owners predict increased sales this year compared to 2021, despite having to fight the headwinds of rising costs, supply-chain delays, labor shortages and the slowing economy.

Carolina Martinez, CEO of the California Association for Micro Enterprise Opportunity, said shopping at local small businesses is also more environmentally responsible.

"Going local to your Main Street helps the small business cut down on environmental waste associated with plastic packaging and shipping," Martinez outlined. "And that reduces emissions and protects our waterways."

A study by American Express found 68 cents of every dollar spent in a local small business will stay in the local economy, compared to only 48 cents of each dollar spent at large retail chains.


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